Red Bull spreads its wiiings... into fashion!
Nader Tavassoli and Ahmet Mercan analyse the move by the leading energy drinks firm onto the catwalk
Discover fresh perspectives and research insights from LBS
“We make it available and those who love our style come to us ... Red Bull isn’t a drink, it’s a way of life”
“Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri”
"The AlphaTauri way is to fuse fashion with function and innovation without sacrificing the beauty of the product itself"
