Go beyond the buzzwords to understand how digital platforms, ecosystems and AI are changing the way businesses compete.
Become confident in evaluating digital opportunities for value creation.
Form your own researched-based view on what this new paradigm for competition driven by digitalisation means.
Put yourself in the shoes of the decision-makers in cutting-edge cases and hear the perspectives of leading experts in the field.
Develop a personal plan that will be pressure-tested by a mentor.
Understand organisational and governance levers that will enable winning in the world of digital platforms and ecosystems.
Develop bold leaders who are prepared to compete in the new paradigm of digitalisation.
Enable your decision-makers to identify opportunities to compete in spaces where industries digitise and collide.
Rethink existing approaches to partnerships to take a step change in value creation and become more digitally aware.
Interpret the latest developments and technology/market signals to define your organisation’s approach to AI.
Define the role of metaverse/NFTs/blockchain/crypto in the broader strategy of your organisation.
Right for you
This programme is designed for senior executives, venture capital and private equity investment professionals and entrepreneurs. Attendees will include:
5
5
or more years of professional experience
CEOs and leaders of major business units of large corporates, who are seeking new ways for their organisations to compete in a digitalised world
Chief Strategy Officers, heads of innovation, heads of business development, heads of corporate development
Venture capital and private equity investment professionals who take an active role in the governance of their portfolio companies as Board members or observers.
Founders seeking to identify opportunities for their new businesses and wanting to rethink business models to make the most of what technology has to offer
Programme content
Compete with the wildest of digital wildcards
Develop new strategic perspectives that will enable your company to thrive in the age in digital innovation
How to build a multi-product digital ecosystem, drawing on complementors
Find out how AI affects competitive dynamics and how it is shaped by Big Tech strategy
Assess high-growth business opportunities more rigorously by building on frontier research
Understand blockchain and its application to disrupt and complement existing firms
Understand the metaverse, who drives it, and how firms can engage in it
Take part in case discussions in class (two x four-hour classes each day), and within your learning team of 4-5 participants. Take part in discussions with guest speakers and develop a personal plan (pressure-tested by a mentor) outlining the next steps for your organisation. The course is split over five days:
Day one | on campus Introduction; Platforms and Digital Competition
Prepare yourself for an intense and dynamic five days on campus. After an introduction to the
course and its objectives, find out what drives the success and failure of platform
business models. Discover how to make the most of platform dynamics whatever
role you play.
Day two | on campus Design your Ecosystem Play
Learn what it takes to build your
own business ecosystem, and how to attract partners and customers. Figure out
what distinct roles there are in ecosystems, what role is best suited for your
business and what that means for your strategy.
Day three | on campus The Role of AI
Navigate the landscape of AI technologies and use cases. Get to know the main players in
this space and their strategies. Understand the role regulation and geopolitics
play. Figure out how all of it changes the way businesses – both tech and non-tech
– compete and what the implications are for your organisation.
Day four | on campus Competing in the shadow of Big Tech and digital wildcards Develop a nuanced understanding of Big Tech business models and their quest to expand and reshape our world. Consider how regulatory efforts change these models and what that means for broader competitive dynamics. Explore digital wildcards – such as metaverse, blockchain & crypto – beyond the buzzwords and form your own view of them.
Day five | on campus Workshop and reflections
Wrap up with a workshop that puts the business models discussed under the spotlight. What will they mean for your industry and for your organisation? What does everything you have learnt here mean for you personally?
Learn face-to-face on our London campus in a mixture of whole cohort classroom sessions and smaller learning teams of 4-5 participants with continual support of mentors throughout
Outside the classroom connect and build relationships with other business leaders with an interest in digital strategy and ecosystems, and leveraging these in practice
Build on insights from the course by developing a personal plan pressure-tested by a mentor
After the programme prepare a written (or video) reflection to share with other participants
Stay in touch with peers from the programme to share insights, progress together and stimulate each other’s thinking on ecosystems
What is the application process?
You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your application is as comprehensive as possible.
Will I have to do any preparation before attending the programme?
You'll receive communication from your Programme Manager around six weeks before starting the programme. The information we send will direct you to our online learning platform which will include the programme timetable, pre-programme reading and preparation work, and an introduction to your fellow participants.
Do I need to obtain a visa if I’m coming from overseas?
Visa requirements vary depending on your nationality and country of residence. We encourage you to use the ‘check if you need a visa’ tool or to consult the UK consulate or embassy in your home country.
Michael studies industry evolution, value migration, firm boundaries and organisation design. His recent work has shed light on the emergence and development of digital platforms and ecosystems, and has examined the strategic and policy issues this raises.
Experience
Michael is the Lead Advisor of Evolution Ltd and an Academic Advisor to the Boston Consulting Group. He works on strategy with corporates such as Haier, Huawei, MasMovil, Vodafone, Nokia, SAP, Enel, Santander, Helvetia, Zurich, CS, Airbus, DeBeers, Burberry, MerckSerono and the NHS.
Yuri studies how businesses create and capture value through innovative business models, including platforms and business ecosystems.
Experience
Yuri is a lecturer, researcher and consultant on strategy. He has more than 15 years of consulting experience supporting business leaders and private equity investors and 10 years of teaching experience at academic institutions around the world. His primary industry experience is in retail, consumer goods and technology. He holds an MBA with Distinction from Harvard Business School and a Doctorate in Business Administration from SDA Bocconi.
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
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