ONLINE COURSE
Mastering Digital Marketing in an AI World
Unlock the potential of SEO, social media, Machine Learning, Generative AI strategies and beyond.
Course impact
Develop a framework for digital marketing in an AI world
Apply the latest thinking in modern marketing and become equipped to build an effective omnichannel strategy for your organisation.
- Good for you
- Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition.
- Interact through live sessions with London Business School faculty and course leaders.
- Understand and apply the latest tools and techniques used indigital marketing, including genAI.
- Work on digital marketing and social media simulations to put your learnings into practice for immediate on-the-job impact.
- Nurture and build your global peer network.
- Build your credibility in digital marketing with a London Business School certificate of completion.
Whether you are looking to enhance your skills in digital marketing or seeking a career transition from a non-marketing background, this course will provide you with the latest digital strategies and tools, including SEO, social media, and genAI, to help you gain a big-picture perspective. This course is suitable for you if you are:
- An experienced traditional marketer looking to adapt to the digital era and work with evolving technologies such as genAI
- An early-career marketer keen to enhance your knowledge and practical application of digital marketing to stand out in a competitive market with AI-driven strategies
- A non-marketing leader seeking aholistic view of the latest marketing trends, AI tools and strategies forbuilding customer loyalty as a pathwayto growth
- A professional from a non-marketing field making a horizontal move to a focused marketing role or seeking deeper insights to diversify your career options with marketing automation
Course Content
Master marketing in a hyper-social digital world.
Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your audience, how to convert them into customers and how to continuously engage to earn their loyalty.
- What you learn
- How you learn
- Your learning experience
- FAQs
The Mastering Digital Marketing in an AI World course will equip you to:
- Identify effective strategies related to paid search marketing, investigate organic search marketing strategies, understand B2B marketing and explore mobile app marketing strategies
- Understand and apply the latest tools and techniques used in digital marketing
- Analyse the consumer journey and create impactful digital marketing strategies
- Learn and apply a comprehensive framework for connecting, converting and continuously engaging with consumers
- Create a social media marketing plan to grow brand awareness and increase engagement and sales
- Learn about strategies for content marketing, digital loyalty and personalisation marketing
- Examine techniques used for social listening and acquire insights on methods for creating shareable content and motivating brand advocacy
- Develop effective strategies for combining digital and physical marketing seamlessly into a single, cohesive omnichannel marketing strategy
Self-paced flexible online learning
Challenge your thinking with our range of online courses for individuals and teams. During this unique digital learning experience, you’ll embark on a self-paced journey with a dedicated Learning Manager over the course of several weeks. We have a variety of courses to suit your individual needs, all of which offer access to the expertise of our world-class faculty, no matter where you are in the world, and an e-certificate on completion.
Up to 14 hours of pre-recorded faculty-led lectures
Learn from industry experts through videos, curated content, assignments and - on select courses - live faculty sessions.
10 weeks, 6-8 hours per week
Experience a journey to suit your schedule with self-paced learning over the course of 10 weeks.
Dedicated learning manager support
Benefit from the support of a learning manager to boost your development.
Global online peer network
Connect and reinforce your learnings with an exceptional group of peers from around the world.
E-certificate on completion
Build credibility with a London Business School e-certificate on completion.
/
Certificate in Management
This course can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
How to apply
London Business School is collaborating with online education provider Emeritus to deliver this course. Emeritus handles the registration process and will answer any questions you have about the course, and whether it’s right for you. This partnership harnesses Emeritus’ expertise and cutting-edge learning technology, further enabling London Business School's world-class courses and thought leaders to offer an engaging and collaborative digital format with truly global reach.
The fee for the course is £2,400.*
We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.
London Business School is collaborating with Emeritus to deliver this online course. Please contact our partner Emeritus for more information on fees and discounts.
*Fees are subject to change.
