Strategic Branding: From Behavioural Insights to Business Growth

Academic Focus

Simona teaches on brand strategy and brand execution. Her research focuses on consumer behaviour and decision making. She is particularly interested in the psychological processes underlying perceived personal control, and how the different ways of providing and exercising control influence consumers’ satisfaction and well-being.

Experience

Simona collaborates with companies on topics related to consumer behaviour, decision making and brand management.

Academic Focus

Helen teaches brand delivery and how to create and deliver a consistent and cohesive brand strategy across all internal and external brand touchpoints. Her writing and research focuses on best-practice branding, symbolic consumption and the value of emotional brand connection.

Experience

Helen is a partner at strategic brand consultancy Passionbrand, helping to direct global brand strategy for clients including Johnson & Johnson, Avon, MetLife, EDF Energy, BBC Worldwide and Smith & Nephew. She is an award-winning business columnist – writing for industry journals Marketing Week and Campaign – and a regular judge for industry awards. She co-authored Creating Passion Brands: how to build emotional brand connection with customers, published in 2005 by Kogan Page, and has since contributed chapters for The Definite Book of Branding (Sage, 2014), Advertising Works 24 (IPA, 2018), and Eat Your Greens – a collection of essays from industry leaders on evidence-based marketing (APG, 2018).

Academic Focus

Dr David Faro delivers on using managerial insights to build a customer-focused organisation, brand strategy and brand execution. He is an expert in behavioural economics and decision-making. David’s specific research interests include consumer behaviour, time perception, and decision related to finance and health.

Recent Clients

Telenor, Tata, ExxonMobil, Idomoo, Digitai

Experience

In addition to his academic work, David consults companies on how to use behavioural insights to improve their products and services.

Academic Focus

Richard teaches on both the degree and executive education programmes and is also an executive fellow at London Business School.

Experience

Richard is Deputy Chairman of Saatchi & Saatchi Worldwide. He has 30 years’ experience working with a diverse range of brands including Unilever, Virgin, Nestlé, the British Army, Renault, Toyota, T Mobile and Diageo. Richard speaks to clients, conferences and business schools around the world on Lovemarks, creativity, leading strategic transformation, and corporate strategy. He also chairs Planting Promise, a sustainable educational enterprise in Sierra Leone, is a Trustee of the British Heart Foundation and Chairman of its £50 million Mending Broken Hearts appeal.

Academic Focus

David teaches people about how to drive organic growth from your core business.

Experience

David has been named one of the world’s 50 most important marketing thinkers by the Chartered Institute of Marketing. He is founder and managing partner of the brandgym, a global network of brand coaches who help companies create an inspiring brand vision and action plans to turn into growth. Key clients include Nespresso, Philips, Vodafone, Mars and LVMH. David has authored seven acclaimed books, each topping Amazon’s branding best-seller list. He has also published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer.