Strategic Branding: From Behavioural Insights to Business Growth

Academic Focus

Simona teaches on brand strategy and brand execution. Her research focuses on consumer behaviour and decision making. She is particularly interested in the psychological processes underlying perceived personal control, and how the different ways of providing and exercising control influence consumers’ satisfaction and well-being.

Experience

Simona collaborates with companies on topics related to consumer behaviour, decision making and brand management.

Experience

Helen is an MBA from London Business School and a PhD in Marketing. 

She is a Teaching Fellow at the school teaching the MBA Brand Management elective and for executive education. 

She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is a regular industry speaker and judge, most recently a keynote speaker at the 2020 Festival of Marketing and a judge for the Marketing Week Top 100 and IPA Effectiveness Awards. 

Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan PAge, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve you brand's health' published by Matador.

She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Tesco and Edf Energy.

Academic Focus

Dr David Faro delivers on using managerial insights to build a customer-focused organisation, brand strategy and brand execution. He is an expert in behavioural economics and decision-making. David’s specific research interests include consumer behaviour, time perception, and decision related to finance and health.

Recent Clients

Telenor, Tata, ExxonMobil, Idomoo, Digitai

Experience

In addition to his academic work, David consults companies on how to use behavioural insights to improve their products and services.

Academic Focus

Richard teaches on both the degree and executive education programmes and is also an executive fellow at London Business School.

Experience

Richard is Deputy Chairman of Saatchi & Saatchi Worldwide. He has 30 years’ experience working with a diverse range of brands including Unilever, Virgin, Nestlé, the British Army, Renault, Toyota, T Mobile and Diageo. Richard speaks to clients, conferences and business schools around the world on Lovemarks, creativity, leading strategic transformation, and corporate strategy. He also chairs Planting Promise, a sustainable educational enterprise in Sierra Leone, is a Trustee of the British Heart Foundation and Chairman of its £50 million Mending Broken Hearts appeal.

Academic Focus

David teaches people about how to drive organic growth from your core business.

Experience

David has been named one of the world’s 50 most important marketing thinkers by the Chartered Institute of Marketing. He is founder and managing partner of the brandgym, a global network of brand coaches who help companies create an inspiring brand vision and action plans to turn into growth. Key clients include Nespresso, Philips, Vodafone, Mars and LVMH. David has authored seven acclaimed books, each topping Amazon’s branding best-seller list. He has also published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer.