"It is a no-brainer for anyone in a general or brand management role."
Finance and Operations Director, Laurent-Perrier UK
Programme: Strategic Branding
From behavioural insights to business growth, leverage critical consumer and managerial perspectives to build exceptional brands.
on average per cohort
Industry of recent participants
Combine the latest evidence-based insights with practice. Deliver business growth and craft a brand that truly resonates with your customers.
Get the edge in leveraging customer and managerial insights
Develop your brand strategy
Implement your brand strategy to drive growth
Gain insights from faculty and industry leaders
Apply your learning to real-life brand challenges
You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your submission is as comprehensive as possible.
It covers all required study materials, programme activities and excursions, as well as refreshments and most meals.
Please check directly with the relevant embassy in your home country to determine whether you need an entry visa for the country where the programme will be held.
Hybrid learning is a new learning model that enables the simultaneous delivery of our programmes to participants either on campus or live virtually. We’ve carefully designed this approach to create a seamless learning experience, where virtual and face-to-face participants interact and learn together. Virtual participants will also have the opportunity to live the London experience by joining us on campus for an exclusive day of networking with like-minded professionals and with the latest thinking from our world-class faculty.
Hybrid learning allows all participants, whether learning virtually or in-person, to use technology throughout the programme to interact with faculty, engage with course content and learn from their peers. It’s an engaging, interactive and innovative teaching model that offers a shared classroom experience for both participants and faculty.
Virtual participants will have the chance to join us on campus in the near future for an exclusive day to reinforce their learning with the latest thinking from our faculty. You will also have the unique opportunity to expand your network with like-minded professionals – both from your cohort and beyond.
Hybrid learning is delivered to all participants at the same time as per the existing programme schedules.
Professor of Marketing
Associate Professor of Marketing
Adjunct Associate Professor of Marketing
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
We recommend you apply at least three months before the programme starts to guarantee your place. The form will take approximately 15-30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 9am-6pm GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes! We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
Tel: +44 (0)20 7000 7302 Email: email@example.com
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
The fee for programmes starting in 2021 is £7,700.*
The fee includes tuition, all required study materials, programme activities and excursions; access to our on-site gym and swimming pool; and lunch and dinner as per the programme schedule.
We offer a 25% discount for London Business School Alumni.
*Fees are subject to change.