"It is a no-brainer for anyone in a general or brand management role."
Strategic Branding: From Behavioural Insights to Business Growth
Enhance your ability to build and manage brands to drive profits and growth.
Watch programme video
Programme Impact
Maximise the power of your brand
Leverage cutting-edge behavioural science research to build exceptional brands that create value for your customers and your organisation.
- Good for you
- Good for your organisation
Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth.
Access the latest behavioural research techniques.
Access evidence-based tools and practices, including unique framework to guide your brand management efforts.
Hear first-hand how industry leaders face the challenges of building successful brands.
8
management experience
on average
15
industries
on average per cohort
Attendees include:
Marketing practitioners
General managers
Entrepreneurs
Senior functional managers
Who attends
- By nationality
- By industry
The data above display the top nationalities and top 10 industries of participants who responded to our survey during the last full academic year.
Programme content
Boost brand positioning. Drive business growth.
Combine the latest evidence-based insights with practice. Deliver business growth through a brand that creates value to your customers.
- What you learn
- How you learn
- Your learning experience
- FAQs
Get the edge in leveraging customer and managerial insights.
Understand consumers' needs and desires.
Address managers' biases in applying customer-centric strategies.
Test the impact of branding decisions using behavioural research.
Develop your brand strategy.
Clarify the brand identity.
Identify your most valuable customers.
Define a brand promise that builds on the identity and resonates with your latest target audience.
Implement your brand strategy to drive growth.
Examine the principles and practices to design and manage the customer experience across several touch points.
Create tools to deliver customer value and recapture this value.
Implement consistent brand strategies to generate business growth.
Certificate in Management
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
How to apply
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
Fees
The fee for the programme is £9,000.*
The programme fee covers all required study materials, programme activities, as well as refreshments and most meals. It also includes access to a well-appointed gym with a swimming pool. It does not include accommodation.
We offer a 25% discount for London Business School Alumni and for those who have completed four eligible Certificate in Management or Certificate in Finance programmes.
For more information on what the programme fee covers please speak to our Client Relationship Manager.
*Fees are subject to change.
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Contact Us
Whether you are an individual or an organisation/group looking for a programme get in touch and we can help find the best solution for you.
