Strategic Branding | London Business School

Programme Impact

Maximise the power of your brand

Leverage cutting-edge behavioural science research to build exceptional brands that create value for your customers and your organisation.

Good for you
Good for your organisation

Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth.
Access the latest behavioural research techniques.

Access evidence-based tools and practices, including unique framework to guide your brand management efforts.
Hear first-hand how industry leaders face the challenges of building successful brands.

"It is a no-brainer for anyone in a general or brand management role."

Adam Guy

Finance and Operations Director, Laurent-Perrier UK

View Adam's profile

Right for you

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy.

management experience

on average

industries

on average per cohort

Attendees include:

Marketing practitioners
General managers
Entrepreneurs
Senior functional managers

Who attends

By nationality
By industry

Programme content

Boost brand positioning. Drive business growth.

Combine the latest evidence-based insights with practice. Deliver business growth through a brand that creates value to your customers.

What you learn
How you learn
Your learning experience
FAQs

Get the edge in leveraging customer and managerial insights.
Understand consumers' needs and desires.
Address managers' biases in applying customer-centric strategies.
Test the impact of branding decisions using behavioural research.
Develop your brand strategy.
Clarify the brand identity.
Identify your most valuable customers.
Define a brand promise that builds on the identity and resonates with your latest target audience.
Implement your brand strategy to drive growth.
Examine the principles and practices to design and manage the customer experience across several touch points.
Create tools to deliver customer value and recapture this value.
Implement consistent brand strategies to generate business growth.

Our Faculty

Experts in the field

Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality.

Certificate in Management

This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.

Find out more

Submit your application through our online application form.

Apply now

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