"It is a no-brainer for anyone in a general or brand management role."
Finance and Operations Director, Laurent-Perrier UK
Programme: Strategic Branding
From behavioural insights to business growth, leverage critical consumer and managerial perspectives to build exceptional brands.
on average per cohort
Industry of recent participants
Combine the latest evidence-based insights with practice. Deliver business growth and craft a brand that truly resonates with your customers.
Get the edge in leveraging customer and managerial insights
Develop your brand strategy
Implement your brand strategy to drive growth
Gain insights from faculty and industry leaders
Apply your learning to real-life brand challenges
You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your submission is as comprehensive as possible.
It covers all required study materials, programme activities and excursions, as well as refreshments and most meals.
Please check directly with the relevant embassy in your home country to determine whether you need an entry visa for the country where the programme will be held.
This programme can be delivered in-person at our London campus or online. The format options available to you are shown under the ‘location’ tab next to the dates at the top of this page.
To find out more contact our Programme Consultant.
Professor of Marketing
Associate Professor of Marketing
Adjunct Associate Professor of Marketing
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
We recommend you apply at least three months before the programme starts to guarantee your place. The form will take approximately 15-30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 9am-6pm GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes! We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
Tel: +44 (0)20 7000 7302 Email: firstname.lastname@example.org
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
The fee for programmes starting in 2021 is £7,700.*
We offer a 25% discount for London Business School Alumni.
For more information on what the programme fee covers please speak to our Programme Consultant.
*Fees are subject to change.