Developing Strategy for Value Creation

Academic Focus

Yiorgos’ research focuses on understanding how organisations and individuals identify new challenges and develop innovative ways of addressing them while overcoming resistance to change. He has examined these issues in the context of ecological sustainability, venture communities and business ecosystems.

Recent Clients

Zurich Financial Services, IBM, Lufthansa.

Experience

Yiorgos has taught and consulted for a wide range of companies worldwide, in sectors from banking to travel, and was Faculty Lead of the Global Business Consortium 2006-2012.

Academic Focus

Keyvan's research is broadly focused on understanding the factors that promote creativity and innovation at the individual, team, organisation, and industry levels, using a variety of experimental and quasi-experimental designs, quantitative data methods and textual analysis.

Experience

Real-world experience: Before joining academia, Keyvan was an entrepreneur and worked as a consultant. In 2006, he founded a video game production company, which was acquired by Samsung Co, three years later. As a consultant, he worked with executives in a range of industries such as auto, oil, education, software and hardware.

Academic Focus

Costas’ research focuses on strategic management, corporate entrepreneurship, corporate strategy and restructuring. His practical yet challenging ideas have radically redefined many global organisations’ approach to strategy development.

Experience

Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation. An internationally acclaimed teacher and conference speaker, Professor Markides has researched the topics of strategic innovation, business model innovation, diversification and international acquisitions. Costas is the author of a number of best-selling books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy.

Academic Focus

Currently Associate Professor of Strategy and Entrepreneurship at London Business School, Donal Crilly is Associate Editor at the Strategic Management Journal, and an editorial board member of the Academy of Management Journal, the Academy of Management Review, the Journal of International Business Studies, and Strategic Organization.

Experience

Professor Anja Lambrecht’s research focuses on digital marketing, with a particular emphasis on online targeting and advertising as well as promotion and pricing. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Her current work further focuses on how spill-overs between different economic actors in digital markets can lead to apparent algorithmic bias.

Anja’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. She is an Associate Editor at Marketing Science and the Journal of Marketing and a member of the Editorial Board of the Journal of Marketing Research.