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Professor of Marketing
BA MBA (Syracuse) MPhil PhD (Columbia)
Dr Nader Tavassoli joined us from the MIT Sloan School of Management in 2002, where he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. At London Business School, he is an Academic Director of the Leadership Institute, Academic Director of The Hive, and Faculty Advisor of LBS Publishing. Nader founded our Behavioural Research Lab and Walpole Luxury Management Programme, and is a recipient of our prestigious Excellence in Teaching Award.
For the past 30 years, Nader has advised and taught executives from Internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has been non-executive chairman of The Brand Inside – “inspiring brand-led change” – since 2006, and he is the UK Director of The CMO Survey © .
2022
Tavassoli N T; Visentin
Marketing Letters 2022 Vol 33:2 p 177-188
Bertini M; Tavassoli N T
Harvard Business Review 2017 Vol 95:5 p 143-147
Bertini M; Tavassoli N T
Harvard Business Review 2017 Vol 95:5 p 143-147
Tavassoli N T
London Business School Review 2017
Tavassoli N T
London Business School Review 2016
Tavassoli N T; Sorescu A; Chandy R
London Business School Review 2015
Bertini M; Tavassoli N T
Harvard Business Review 2015 Vol 93:3 p 121-123
Tavassoli N T
in Bartsch S and Blumelhuber C eds., Always ahead in marketing, Springer Gabler, 2015
2014
Tavassoli N T; Sorescu A; Chandy R
Journal of Marketing Research 2014 Vol 51:6 p 676-690
2013
Janiszweski C; Kuo A; Tavassoli N T
Business Strategy Review 2013 Vol 24:2 p 78
Hermann G; Botti S; Tavassoli N T
European Case Clearing House 2013
Janiszewski C; Kuo A; Tavassoli N T
Journal of Consumer Research 2013 Vol 39:6 p 1258-1274
2011
Puntoni S; Sweldens S; Tavassoli N
RSM insight 2011 3rd Quarter:7 p 4-6
Tavassoli N T; Puntoni S; Sweldens S
Journal of Marketing Research 2011 June Vol 48:3 p 413-424
Tavassoli N T
International Commerce Review 2011 Vol 10:1 p 56-69
2010
Hamilton R W; Puntoni S; Tavassoli N T
Organizational Behavior and Human Decision Processes 2010 Vol 112:1 p 70-81
2009
Tavassoli N T
Understanding Culture: Theory, Research and Application 2009 p 211-221
Schmitt B H; Tavassoli N T
SAGE Handbook of International Marketing 2009 p 73-90
Tavassoli N T
in Wedel M and Pieters R eds., Visual marketing: from attention to action, Erlbaum Associates, 2006
Tavassoli N T
In Wedel M and Pieters R eds., Visual marketing: from attention to action, Lawrence Elbaum Associates, 2008 p 73-89
Puntoni S; Tavassoli N T
Journal of Marketing Research 2007 May:44 p 284-296
Puntoni S; Tavassoli N T
Journal of Marketing Research 2007 May Vol 44:2 p 284-296
Tavassoli N T
Advertising & Society Review 2007 Vol 8:1
Tavassoli N T; Fitzsimons G J
Journal of Consumer Research 2006 September Vol 33:2 p 179-187
2004
Tavassoli N T; Lee Y H
Journal of Experimental Psychology: Applied 2004 Dec Vol 10:4 p 258-266
2003
Tavassoli N T; Lee Y H
Journal of Marketing Research 2003 Nov Vol 40:4 p 468-480
Tavassoli N T
in Scott L M and Batra R eds., Persuasive imagery: a consumer response perspective, p 141-152, Lawrence Erlbaum Associates, 2003
Raymond J E; Fenske M; Tavassoli N T
Psychological Science 2003 Vol 14:6 p 537-542
2002
Tavassoli N T; Han J K
Journal of International Marketing 2002 Vol 10:2 p 13-28
Fitzsimons G J; Tavassoli N T et al.
Marketing Letters 2002 Aug Vol 13:3 p 269-279
Tavassoli N T
Journal of Cross Cultural Psychology 2002 Vol 33:4 p 415-430
2001
Tavassoli N T
Journal of Experimental Psychology: Applied 2001 Jun Vol 7:2 p 104-111
Tavassoli N T; Han J
Journal of Consumer Research 2001 Dec Vol 28:3 p 482-493
2000
Parker P; Tavassoli N T
International Journal of Research in Marketing 2000 Vol 17:1 p 33-53
1999
Tavassoli N T
Journal of Consumer Research 1999 Sep Vol 26:2 p 170-181
1998
Tavassoli N T
Journal of Consumer Research 1998 Jun Vol 25:1 p 26-37
1995
Tavassoli N T; Shultz II C J; Fitzsimons G J
Journal of Advertising Research 1995 Vol 35:5 p 61-72
1994
Schmitt B H; Yigang P; Tavassoli N T
Journal of Consumer Research 1994 Dec Vol 21:3 p 419-431
1993
Schmitt B H; Tavassoli N T; Millard R T
Journal of Consumer Psychology 1993 Vol 2:1 p 55-81
Tavassoli N T; Goldberg-Block L I et al.
European Advances in Consumer Research 1993 Vol 1 p 226-232
Tavassoli N; Anderson J; Kollenz-Quetard K
2013
Botti S; Tavassoli N; Herrmann G
2004
Svetlicic Z; Tavassoli N T
Our teaching offering is updated annually. Faculty and programme material are subject to change.