Professors Ibarra, Rattan and Tavassoli recognised for their case work
LBS faculty feature in The Case Centre’s bestselling case authors list for 2025-26
Professors Herminia Ibarra, Aneeta Rattan and Nader Tavassoli have been named among The Case Centre’s Top 50 Bestselling Case Authors for 2025-26. The list recognises faculty from across the globe whose case studies have sold the most copies during the 2025-26 academic year.
Professor of Marketing Nader Tavassoli makes his debut in the top 10 at Number 3. Professor Tavassoli has appeared in the Top 50 Bestselling Case Authors list every year since the ranking’s inception ten years ago. His top three bestselling case studies across the 2025-26 academic year are: Red Bull Spreads Its Wiiings; Dollar Shave Club: Disrupting the Shaving Industry; and M-KOPA Solar: Using Digital Disruption to Connect the World's Poor.
Professor Tavassoli has won five times at The Case Centre Awards and Competitions. In 2025, his Red Bull Spreads Its Wiiings case won the Marketing category. In 2021, he won the Overall category with Dollar Shave Club: Disrupting the Shaving Industry. In 2017, Nespresso: What Next?won the Strategy and General Management category. His Red Bull: The Anti-Brand Brand case won the Marketing category in 2009, and the Overall category in 2010.
Herminia Ibarra, Charles Handy Professor of Organisational Behaviour, appears in the Top 50 list for the eighth consecutive year, this year sharing the Number 28 position. Her top three bestselling case studies during the 2024-25 academic year are: Satya Nadella at Microsoft: Instilling a Growth Mindset; Margaret Thatcher; and Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success.
Professor Ibarra has won two prizes at The Case Centre Awards and Competitions: the Overall Award in 2020 for her case, Satya Nadella at Microsoft: Instilling a Growth Mindset co-authored with LBS colleague Professor Aneeta Rattan; and the Production and Operations Management category in 2024 for her case, Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success.
Aneeta Rattan, Professor of Organisational Behaviour, appears in the Top 50 list for the third consecutive year, this time at Number 37. Her best-selling case studies during the 2025-26 academic year were: Satya Nadella at Microsoft: Instilling a Growth Mindset, the Overall winner at The Case Centre Awards and Competitions 2020; Ros Atkins and the 50:50 Project at the BBC (A); and Ros Atkins and the 50:50 Project at the BBC (B).
The Case Centre is an independent leader in the dissemination and promotion of the case method globally. All case studies are available from The Case Centre or directly from LBS Publishing.