How can brand reputation affect a company's hiring strategy?
Nader Tavassoli, Professor of Marketing at London Business School, explores how brand quality and uniqueness affect hiring costs and employee performance, and why using brand reputation to underpay or paying more for brand fit can lead to very different business outcomes.
Nader Tavassoli shows how brand quality impacts hiring, pay, and performance—shaping outcomes through underpayment or paying for brand fit.
Nader Tavassoli, Professor of Marketing at London Business School, explores how brand quality and uniqueness affect hiring costs and employee performance, and why using brand reputation to underpay or paying more for brand fit can lead to very different business outcomes.
Nader Tavassoli shows how brand quality impacts hiring, pay, and performance—shaping outcomes through underpayment or paying for brand fit.