Does going global too fast hurt performance?

What happens when global expansion becomes frictionless?

In this video, Keyvan Vakili, Associate Professor of Strategy and Entrepreneurship at London Business School, explores how digital platforms shape firm growth.

Research shows that while expanding quickly can boost downloads in the short term, over time it is associated with lower ratings, fewer updates and weaker performance.

The takeaway is simple: global by default is not the same as global ready.