Patrick Barwise
Emeritus Professor of Management and Marketing
MA (Oxford) MSc PhD (London)
Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, and broadcasting policy.
He is an experienced expert witness in international commercial, competition and tax cases and an advisory board member and early-stage investor in several online start-ups.
He is also chairman of the Archive of Market and Social Research and former chairman of Which?, the UK’s leading consumer organisation. He joined London Business School in 1976 after an early career at IBM and has also held visiting posts in media research at Oxford University and the London School of Economics.
For his publications, see www.patrickbarwise.com.
- Personal Website
- pbarwise@london.edu
- +44 (0)20 7000 8615