2022
Barwise T P
Foundations and Trends in Marketing 2022 Vol 16:1-2 p 1-307
2020
Barwise P; Bellman S; Beal V
Journal of Advertising Research 2020 Vol 60:2 p 121-134
2018
Barwise P
In: Freedman D and Goblot V (ed.) A Future for Public Service Television. London: Goldsmiths Press, pp. 52-64
Barwise T P; Watkins L
In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124
2017
Barta T; Barwise P
McKinsey Quarterly 2017 Vol 2 p 77-81
2016
Birkinshaw J M; Lecuona R; Barwise P
Academy of Management Learning and Education 2016 Vol 15:4 p 686-702
Barwise P; Brooks G
Channel 4 report, March 2016
2015
Varan D; Lang A; Barwise P; Weber R; Bellman S
Journal of Advertising Research 2015 Vol 55:2 p 176-191
Barwise P; Picard RG
in Picard, Robert G & Wildman, Steven S (eds), Handbook on the economics of the media, Edward Elgar 2015 pp165-187
2014
Barwise P; Picard RG
Market Leader 2014 Quarter 3 p 40-43
2011
Barwise T P
Journal of Advertising Research 2011 Vol 51:2 p 342-344
Barwise T P; Meehan S
Marketing Research 2011 June Vol 23
2010
Barwise T P; Meehan S
MIT Sloan Management Review 2010 Spring Vol 51:3 p 63-68
Barwise T P; Papadakis V; Thanos I
Handbook of Decision-Making, Wiley, 2010, 31-69
2009
Barwise T P; Meehan S
Market Leader 2009 March p 34-36
2008
Barwise T P; Pearson S
Qualitative Market Research 2008 Vol 11:4 p 386-399
Barwise T P; Meehan S
Harvard Business Review 2008 April:2008 p 22
2007
Barwise T P; MacLeod D; Richards S
Sunningdale Institute, November 2007
2006
Barwise T P
Market Leader 2006 Spring:10
Barwise T P; Meehan S
Business Strategy Review 2006 Summer Vol 17:2 p 68-73
Pearson S; Barwise T P
ACB Actual Customer Behaviour LLP, University of Sussex, September 2006
Barwise T P; Meehan S
Market Leader 2006 Spring p 40-45
2005
Barwise T P; Meehan S
Journal of Direct, Data and Digital Marketing Practice 2005 October-December 2005 Vol 7:2 p 122-136
Barwise T P; Pearson S
Financial Times 2005 24 October 2005 p 14
Barwise T P; Farley J
Organizational Dynamics 2005 Vol 34:3 p 273-284
Barwise P; Meehan S
Marketing Research 2005 Vol 17:2 p 9-14
Barwise T P; Meehan S
Marketing Research 2005 Fall Vol 17:3 p 45-46
Barwise T P; Farley J
Journal of Interactive Marketing 2005 Vol 19:1 p 67-80
2004
Barwise T P; Meehan S
Business Strategy Review 2004 Autumn Vol 15:3 p 25-31
Barwise T P; Meehan S
FT Mastering Innovation, 8 October 2004, p 2-3
Barwise T P; Meehan S
HBS Working Knowledge, 16 August 2004
Barwise T P; Meehan S
MIT Sloan Management Review 2004 Summer Vol 45:4 p 23-26
Barwise T P
In Clarke B ed., The new medium of television: Reinterpreting TV for the 21st century, London: Flextech Television, 2004, p 24-32
Barwise T P; Meehan S
Strategy and Business 2004 Winter :37 p 10-11
Barwise T P; Farley J
European Management Journal 2004 June Vol 22:3 p 257-262
Barwise T P; Rodriguez Perlado V
In Stafford M and Faber R eds., Advertising, promotion, and new media, p 261-277, M E Sharpe, 2004
Barwise T P; Meehan S
Market Leader 2004 Winter p 58-62
Barwise T P; Meehan S
CMO Magazine, 28 July 2004
Barwise T P
In Tambini D and Cowling J eds., From public service broadcasting to public service communications, London: ippr, 2004, p 16-33
2003
Barwise T P; Styler A
London Business School, December 2003
Barwise T P; Farley J
MSI report, 03-002 (Marketing Science Institute, Cambridge, MA) p 105-107, 2003
2002
Barwise T P
Financial Times Creative Business, Marketing and Technology Special, 28 May 2002
Barwise T P
Financial Times Creative Business, 30 July 2002
Barwise T P; Papadakis V
British Journal of Management 2002 Vol 13 p 83-95
Barwise T P; Elberse A; Hammond K A
In Baye M R, ed., Advances in Applied Microeconomics, volume 11: the economics of the internet and e-commerce, p 1 - 27, Elsevier Science, 2002
Barwise T P
Financial Times Creative Business, 8 January 2002
Barwise T P; Elberse A; Hammond K
Future Media Research Programme, London Business School 2002
Barwise T P; Hammond K A; Elberse A
In Weitz B A and Wensley R, eds., Handbook of Marketing, p 527-557, Sage, 2002
Barwise T P; Strong C
Journal of Interactive Marketing 2002 Vol 16:1 p 14-24
Barwise T P
Financial Times Creative Business, 10 September 2002
Barwise T P; Brodin K; Canhoto A
Future Media Research Programme, London Business School 2002
Barwise T P
Financial Times Creative Business, 23 April 2002
Barwise T P
Financial Times Creative Business, 15 October 2002
Barwise T P
Financial Times Creative Business, 23 July 2002
Barwise T P; Harvey F
Financial Times Creative Business, 26 March 2002
2001
Barwise T P; Deighton J
In Wind J and Mahajan V eds., Digital Marketing: Global Strategies from the World's Leading Experts, Wiley, New York, 2001, p 339-361
Barwise T P
Financial Times Creative Business, 14 August 2001
Barwise T P; Gordon D
In Briggs A, Cobley P eds., The media: an introduction, Harlow: Addison Wesley Longman, 2001 p198-216
Higson C J; Ambler T; Barwise T P
Market Leader 2001 Winter p 10-11
Barwise T P
Financial Times Creative Business, 11 September 2001
Barwise T P
Financial Times Creative Business, 13 November 2001
Barwise T P
Financial Times Creative Business, 7 August 2001
Barwise T P
Business Strategy Review 2001 Spring Vol 12:1 p 35-42
2000
Barwise T P
Business Strategy Review 2000 Winter Vol 11:4 p 61-70
Barwise T P; Rosen N
Protege Group and Online Research Agency, London, 2000
Barwise T P
Financial Times, 21 January, 2000
Barwise T P; Dunham A; Ritson M
In Pavitt J ed., Brand.New, V & A Publications, London, 2000, p 70-97
1999
Barwise T P
Admap 1999 October p 40-42
Barwise T P; Deighton J
In Mastering Marketing, London: FT Pitman, 1999 p 23-27
Barwise T P; Meehan S
In Mastering Marketing, London: FT Pitman, 1999, p 269-274
Barwise T P; Hammond K A
In The Future Now: predicting the 21st century, London Phoenix, 1999, p 425-473
Barwise T P; Meehan S
In Mastering Marketing, London: FT Pitman, 1999 p235-240
Barwise T P
Optimus 1999 Vol 1 p 34-35
Barwise T P
Financial Times, 27 August 1999
1998
Barwise T P
Director 1998 June p 22
Barwise T P
Admap 1998 February p 42
Sahay A; Gould J; Barwise T P
European Journal of Marketing 1998 Vol 32:7 p 616-628
Barwise T P; Ambler T
Journal of Brand Management 1998 Vol 5:5 p 367-377
1997
Barwise T P
Journal of Brand Management 1997 February Vol 4:4 p 220-223
Barwise T P
In Smith G ed., Children's food: marketing and innovation, Blackie, 1997 p 126-151
Barwise T P; Gould J; Sahay A
In Proceedings of the European Marketing Academy, 1997
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997 p 289-302
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997
Barwise T P
In Bickerstaffe G ed., Mastering management, Financial Times/Pitman, 1997 p 562-571
Ehrenberg A S C; Barwise T P; et al.
International Journal of Research in Marketing 1997 Vol 14:5 p 437-450
Papadakis V; Barwise T P
In Papadakis V and Barwise T P eds., Strategic decisions: process, context and outcomes, Boston, Kluwer, 1997 p 267-287
1996
Barwise T P
Harvard Business Review 1996 November-December Vol 74:6
Barwise T P
Business Strategy Review 1996 Winter Vol 7:4 p 49-52
Barwise T P; Meehan S
Marketing Business 1996 Jul/Aug p 51
1995
Barwise T P
Marketing Science 1995 Vol 14:3 p G29-G35 Part 2
Barwise T P
Business Strategy Review 1995 Spring Vol 6:1 p 45-59
Barwise T P
in Crainer S ed., Financial Times handbook of management, Financial Times / Pitman, 1995 p568-580
Westbrook R K,Barwise T P
Total Quality Management 1995 Vol 6:4 p 365-382
1994
Barwise T P
London, Advertising Association, 1994
Barwise T P et al
Journal of Marketing Management 1994 Jan-Feb-Apr Vol 10:1-3 p 153-162
Barwise T P et al
in Hooley G J and Hussey M K eds., Quantitative methods in marketing, Academic Press, 1994
1993
Barwise T P
International Journal of Research in Marketing 1993 March Vol 10:1 p 93-104
Barwise T P
International Journal of Research in Marketing 1993 March Vol 10:1 p 3-8
1992
Barwise T P,Robertson T S
European Management Journal 1992 September Vol 10:3 p 277-285
1990
Marsh P R; Barwise T P; Higson C J; Likierman J A
in Power M ed., Brand and goodwill accounting strategies, Woodhead Faulkner, 1990
Barwise T P,Higson C J,Likierman J A,Marsh P R
Business Strategy Review 1990 Summer Vol 1:2 p 43-59
Likierman J A; Barwise P; Higson C; Marsh P
Business Strategy Review 1990 Vol 1:2 p 43-61
Barwise T P,Ehrenberg A S C,Goodhardt G J
Journal of Marketing 1990 July Vol 54:3 p 82-91
Barwise T P
British Academy of Management Newsletter 1990 December Vol 8 p 6-7
1989
Barwise T P; Marsh P R et al.
Graduate Management Research 1989 Winter Vol 4:3 p 12-33
Barwise T P; Marsh P R; Wensley J R C
Harvard Business Review 1989 Sep-Oct Vol 67:5 p 85-90
Barwise T P
IPPA Bulletin 1989 Spring p 26-27