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People analytics & AI

Where data meets better workforce decisions.

88%

of organisations report regular AI use in key business functions.

76%

workplace AI adoption in 2025 (up from 30% in 2023).

92%

of CHROs anticipate deeper AI integration in HR functions.

Where AI is reshaping the workforce

Artificial intelligence is transforming talent acquisition, development, and management at unprecedented speed. However, market leaders are not starting with technology, they are starting with strategic workforce questions.

Three realities of AI in people analytics

Insights from senior HR and business leaders reveal a more complex picture than the headlines suggest.

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The foundation first

AI amplifies both data strengths and flaws. Most organisations still need to strengthen data quality before scaling AI initiatives.

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Evolving recruitment

Automated talent acquisition improves speed but creates new challenges around bias, standardisation, and candidate evaluation authenticity.

The workforce is being rewritten

The changing nature of work

Workplace AI adoption surged from 30% to 76% between 2023 and 2025. Rigid job descriptions are giving way to fluid, AI-augmented responsibilities across all levels

The strategic evolution of HR

AI is removing routine administrative burden from HR, accelerating its evolution into a strategic partner focused on workforce data and executive advisory.

Skills as the new currency

51% of firms report AI is shrinking entry-level roles. Organisations that systematically track, measure, and deploy skills at scale will adapt fastest.

What is slowing progress?

Technology is rarely the bottleneck. Realising value requires overcoming three core organisational friction points.

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Data quality & governance

AI is only as reliable as the underlying data layer. Pursuing advanced generative AI use cases without robust data hygiene creates systemic strategic risk.

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Ethics, fairness & explainability

With 47% of organisations reporting adverse consequences from generative AI, algorithmic transparency in career-impacting decisions is a non-negotiable imperative.

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Cultural & change readiness

Technology adoption fails without trust. The primary barriers to AI effectiveness remain organisational culture, leadership capability, and change management.

AI across the talent lifecycle

AI does not create value in the same way across HR functions. Each part of the talent lifecycle has its own challenges, data requirements and opportunities.

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Talent Acquisition

Identifying broader talent pools and improving hiring efficiency, while navigating the risks of bias and over-reliance on automated scoring.

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Workforce planning

Moving from reactive headcount management to proactive, skills-based planning supported by real-time workforce data.

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Learning & development

Personalising development pathways and identifying skills gaps at scale, to build more adaptable and future-ready organisations.

A Business School perspective on AI in pharma

The implications of AI are strategic, not just technical. Realising its full value depends on how it is integrated into decision-making, organisational design and management systems. London Business School's Data Science and AI Initiative brings an evidence-based, whole-system lens to this challenge. With 1,300+ executives trained and 44 faculty engaged, it is one of Europe's most active business school AI institutes.

Key questions

  • How should organisations build the data foundations needed to make AI in HR effective?

  • How do you maintain human oversight without slowing the speed AI is meant to enable?

  • What does it mean to govern AI fairly when it influences hiring, promotion and performance?

Our faculty

People analytics and AI: Research and perspectives

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