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Focus on your strongest arguments to make a point
How logical are you? You might consider yourself more logical than most – you hope to be a trusted adviser to your friends and colleagues.
However, this doesn't make you immune to a quirk of human nature that can fog your judgment, according to Niro Sivanathan, LBS Associate Professor of Organisational Behaviour.
"The truth is far too often we see people speak up, but fail to influence," says Dr Sivanathan. "The message was sound, but the delivery proved faulty."
The judgment of others
Imagine two students and consider which will achieve the most: Tim spends 31 hours a week studying outside of class. Tom spends 31 hours a week studying outside of class, has a brother and two sisters, visits his grandparents often, once went on a blind date and shoots pool once a month.