Sir Alex Ferguson’s winning way

The world’s most decorated football manager, Sir Alex Ferguson, divulges the secrets of his success to Richard Hytner, Adjunct Professor of Marketing at London Business School.

Sir Alex has won a record-breaking 49 top trophies and has managed superstar players such as Eric Cantona, David Beckham and Cristiano Ronaldo. He talks candidly about who he had some of the most important working relationships with at Manchester United and reveals which iconic leader has inspired him most.