Richard Hytner
Adjunct Professor of Marketing
MA LLM (Cambridge) MSc (London)
Richard was Saatchi & Saatchi’s CEO for EMEA and, for 8 years, its Worldwide Deputy Chairman. In 2016, he founded beta baboon to help leaders rip apart, play with and solve their business problems. Richard’s work as Blue Hat Man involves facilitating candid conversations among senior leaders. Through effective, creative collaboration, leaders are better placed to pursue their strategic ambition and to make things happen.
At London Business School, Richard teaches on both degree and executive education programmes including on the flagship Senior Executive Programme. He runs an elective core course on Creativity in Business. Richard teaches leaders how to unearth fresh actionable customer and managerial insights; reignite individual, team and organisational creativity; and build purposeful, winning brands and businesses.
Richard chaired, for five years, Planting Promise, a sustainable educational enterprise in Sierra Leone; and was, for eight years, a trustee of the British Heart Foundation. In 2015 he joined the Met Police Commissioner’s Management Board and served two Commissioners as a non executive adviser. When Rupert Murdoch launched a bid for Manchester United in 1998, Richard co-founded what is now the Manchester United Supporters Trust which has campaigned relentlessly to secure fan ownership of football clubs. He is a Director of Foundation for Leadership through Sport.
Whilst spending much of his career as CEO of creative businesses, Richard prefers leading from the shadows, the subject of his book, Consiglieri: Leading from the Shadows, published by Profile Books in 2014, reprinted in 2018 and available in paperback in 2019. It is a celebration of the craft of leadership that supports, counsels, challenges and checks the out and out charismatic leader.
Richard graduated from the Meyler Campbell coaching programme in September 2016
- rhytner@london.edu
- +44 (0)20 7000 8635
- Richard Hytner CV
Liberating creativity: why your business has to find a way
Hytner R
London Business School Review 2016
Manchester United - to say 'they chose the wrong guy' is plain lazy
Hytner R
London Business School Review 2014
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Creativity in Business
This course addresses the biggest barrier to creativity in business - the myth that being creative is the rightful preserve of the creatively gifted. It's not. Creativity is a way to solve problems and to think differently about business challenges.
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Creativity in Business
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Executive Education
Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
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Market Driving Strategies
"Market Driving Strategies examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers" -
Senior Executive Programme
"Thinking strategically, developing leadership skills and managing globally are the keys to achieving and maintaining competitive advantage in a rapidly evolving marketplace". - Strategic Branding: From Behavioral Insight to Business Growth
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Market Driving Strategies