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Adjunct Professor of Marketing
MA LLM (Cambridge) MSc (London)
Richard was Saatchi & Saatchi’s CEO for EMEA and, for 8 years, its Worldwide Deputy Chairman. In 2016, he founded beta baboon to help leaders rip apart, play with and solve their business problems. Richard’s work as Blue Hat Man involves facilitating candid conversations among senior leaders. Through effective, creative collaboration, leaders are better placed to pursue their strategic ambition and to make things happen.
At London Business School, Richard teaches on both degree and executive education programmes including on the flagship Senior Executive Programme. He runs an elective core course on Creativity in Business. Richard teaches leaders how to unearth fresh actionable customer and managerial insights; reignite individual, team and organisational creativity; and build purposeful, winning brands and businesses.
Richard chaired, for five years, Planting Promise, a sustainable educational enterprise in Sierra Leone; and was, for eight years, a trustee of the British Heart Foundation. In 2015 he joined the Met Police Commissioner’s Management Board and served two Commissioners as a non executive adviser. When Rupert Murdoch launched a bid for Manchester United in 1998, Richard co-founded what is now the Manchester United Supporters Trust which has campaigned relentlessly to secure fan ownership of football clubs. He is a Director of Foundation for Leadership through Sport.
Whilst spending much of his career as CEO of creative businesses, Richard prefers leading from the shadows, the subject of his book, Consiglieri: Leading from the Shadows, published by Profile Books in 2014, reprinted in 2018 and available in paperback in 2019. It is a celebration of the craft of leadership that supports, counsels, challenges and checks the out and out charismatic leader.
Richard graduated from the Meyler Campbell coaching programme in September 2016
Hytner R
London Business School Review 2016
Hytner R
London Business School Review 2014
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