Chief Marketing Officer Programme: Preparing the Next CMO
Designed for senior marketers preparing to become the next CMO, this programme builds the strategic leadership, C-suite influence, and AI-era marketing skills the role demands
The CMO role is being redefined. What worked five years ago - campaign excellence, brand metrics and functional authority - no longer guarantees success at the executive table. Today’s CMO must lead Marketing as a strategic function: finding and driving consumer value, redesigning the marketing operation for the modern world, and building credibility as a business leader in the C-Suite.
Yet 71% of CMOs are first-time appointments, and many arrive unprepared for a role that demands enterprise leadership, not just marketing expertise.
This is an executive education programme for senior marketing leaders preparing to lead in a business environment reshaped by AI, shifting consumer dynamics and growing enterprise complexity. The programme approaches marketing through three interconnected lenses: the discipline of marketing, the organisational function and the personal leadership demands of the CMO role.
Lead the Marketing function. Own the room. Define the future.
This programme is designed for senior marketing executives preparing for or new to the CMO role. It addresses the realities of modern marketing leadership: complex, ambiguous, and fast-moving.
- What you learn
- Programme impact
- With AI woven throughout as the context reshaping modern marketing, participants will strengthen their command of marketing strategy: brand building, value creation, measurement, customer experience and innovation
- Explore how marketing can operate as an engine of enterprise growth and competitive advantage
- Examine the function itself: how to structure it, essential skills and talent, which operating models to deploy, and how to integrate across the organisation
- Develop the transition from functional authority to enterprise leadership
- Develop the judgement, influence and clarity to navigate high-stakes conversations with CEOs, CFOs, Boards and commercial leaders — through roleplays, executive coaching, reflection and applied discussion.
- Translate insights into your personal leadership narrative.
Register your interest
Register your interest to receive updates, programme details and early access to application information. This new open programme is currently in development. Content, structure and delivery approach will be refined in the coming weeks.
Contact us
Whether you are an individual or an organisation/group looking for a programme, get in touch and we can help find the best solution for you.
