"Amazon is the single best example of a serial business model innovator," according to Julian Birkinshaw
To get ahead in a competitive world, every company needs to find a unique angle to stand out from the crowd.
But innovation is never easy – and if you want to make a major leap forward, you need to understand that it’s a messy, unpredictable, serendipitous process.
Successful innovation is about learning from your mistakes, persisting when the going gets tough, rethinking your business in the face of disruption. Sometimes it means doing something someone else does, better. It can even involve obstinacy and luck.
To inspire you to think differently about innovation, we bring you the Innovation Icons series: classic examples of companies that have done things their own way.
We established the Real Innovation Awards in 2016 to recognise and celebrate the reality of the innovation process: it’s messy, time-consuming and tough. The winners are extraordinary people who persisted when the going got tough, learnt from their mistakes and had the courage to rethink their businesses in the face of disruption. Have you got what it takes to be a successful innovator?
How a macho industry has been transformed
Freezmate’s Tarek Al Emam reflects on an extraordinary innovation journey
What inspired this year's Real Innovation Awards winners?
How two school friends developed Hire Space into one of the UK's leading venue websites
How Sanjeev Gupta has led Liberty House and the GFG Alliance to reshape the steel industry in the UK and beyond
How underground waste collection and storage pioneer Villiger Entsorgungssysteme is cleaning up our cities and saving councils money
Transforming a Danish state-owned power company into a renewable energy business with wind in its sails
The tedium of a comfortable salaried existence was the spur that drove Avnish Anand to co-found India’s first online jewellery store
How Vivino's co-founders have achieved global success with an app that gives people instant access to wine reviews
Mitsuru Izumo kept trying to find a way to produce Euglena on a large scale. Now it’s being used for everything from food to biofuel
Jeff Weers’ love of baseball may have inspired him to develop a breakthrough in drug delivery but chance also played its part
FabLittleBag’s Martha Silcott shares the highs and lows of getting her invention to market
Dubsmash fine-tuned its lip-synching app through constant iteration. It’s now a full video messaging app, used by more than 100m people in 193 countries who share 35 videos every second.
Steve McGuirk’s transformation of the fire service led to cost savings and fewer fires
Andy Barr’s core business used to be manufacturing dredging tools for scallop trawlers. Now he’s helping clean up decommissioned nuclear power stations
Jane Chen was so determined to save newborn infants’ lives, she moved to India to get her venture off the ground
Creativity is key at Hertfordshire Independent Living Service, joint winner of the If At First You Don’t Succeed Award
What drives the winner of The Best Beats First Award?
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