Costas Markides
Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership
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How do you know if the idea you just came up with is any good?
How do you know if the idea you just came up with is any good? And how do you convince the rest of the organisation to invest in it? Professor Costas Markides explores the best way to promote unconventional ideas to sceptical colleagues.
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