
Organizing for the New Normal
Explore how to improve your odds of success through a positive sense of urgency, innovation and exploiting the disruption.
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Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership
BA MA (Boston) MBA DBA (Harvard)
Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation. An internationally acclaimed teacher and conference speaker, Professor Markides has researched the topics of strategic innovation, business model innovation, diversification and international acquisitions.
His work explores how established companies could pursue radical or disruptive innovation and how they can compete with two business models in the same industry. He also examines how companies can create a culture of continuous innovation and the role that individual managers play in making a company more innovative.
Professor Markides' book, All the Right Moves: A Guide to Crafting Breakthrough Strategy was shortlisted for the Igor Ansoff Strategic Management Award in 2000. Similarly, his Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (with the late Paul Geroski), was on the shortlist for the Financial Times-Goldman Sachs Management Book of the Year in 2005. In Game-Changing Strategies (2008), Professor Markides explores how established firms can use business model innovation to break the rules in their markets and how to respond when a disruptive business model invades their markets. His latest book was published in 2021 and is entitled: Organizing for the New Normal: Prepare your company for the journey of continuous disruption. He is currently examining how established firms respond to new business models invading their markets and is writing a new book entitled: Business Model Innovation: Strategic and Organizational Issues for Established Firms.
A native of Cyprus, Professor Markides received his BA (Distinction) and MA in Economics from Boston University, and his MBA and DBA from Harvard Business School. He is now Professor of Strategy and Entrepreneurship and holds the Robert P Bauman Chair of Strategic Leadership at London Business School.
Graduated Summa Cum Laude with Distinction in Economics, 1983
Dean's List, Boston University: 1981-82, 1982-83
Elected to Phi Beta Kappa, Boston University, 1983
Awarded the Alumni Student Award in Economics, 1983
Awarded full scholarship for M.A. degree
B.A. and M.A. degrees received within two years of matriculation, 1981-1983
Invited Participant, Doctoral Consortium, Policy and Planning Division, Academy of Management, Anaheim, 1988
Harvard Business School Fellowship (1989-1990)
Recognized Teacher, University of London
Winner, 1997 Outstanding Reviewer for the BPS Division of Academy of Management
Winner of the LBS Excellence in Teaching Award Across All Programmes (and Executive Education), 1999 (first time ever that the award was given)
Nominated for the UK National Teaching Fellowships Scheme (NTFS), 2000
Winner of the LBS Innovation in Learning Teaching Award, 2001
Awarded the Robert P. Bauman Chair in Strategic Leadership, LBS, April 2001
Winner of the LBS Exec MBA Excellence in Teaching Award, 2004
Winner, LBS 2005 Senior Faculty Teaching Award
Winner, Excellence in Teaching Award, 2009
2022
Markides C
Journal of Organization Design 2022 In Press
Lanzolla G; Markides C
Harvard Business Review Digital Articles 2022
Markides C; Harren H; zu Knyphausen-Aufseß D
Schmalenbach Journal of Business Research 2022 Vol 74 p 235-263
2021
Lanzolla G; Markides C
Journal of Management Studies 2021 Vol 58:2 p 540-553
Markides C; MacLennan A
California Management Review 2021 Vol 63:4 p 89-122
2020
Markides C; Lancefield D
Strategy and Business 2020 8 July
Markides C; Lancefield D
Forbes online 2020 28 April
2019
Markides C
Journal of Management Inquiry 2019 Vol 28:3 p 276-282
Markides C; Oyon D; Schnegg M; Davila T
London Business School Review 2019 12 August 2019
2018
Markides C
London Business School Review 2018 20 February 2018
Markides C; Oyon D; Schnegg M
in Heracleous, L & Prange, C (eds.): Agility.X: how organizations thrive in unpredictable times, Cambridge University Press
2017
Markides C
London Business School Review 2017 Vol 28:1 p 18-21
Markides C
in Crainer S and Dearlove D (eds.), Dear CEO, London: Bloomsbury Business
Jolly R; Markides C; Mullins J; Pillutla M; Yueh L
London Business School Review 2016 December
2015
Markides C; McGahan A
London Business School Review 2015 Vol 26:1 p 14-19
Markides C
in Foss, N & Saebi, T (eds.): Business model innovation: the organizational dimension, Oxford University Press
Markides C
in Baden-Fuller, C & Mangematin, V eds.): Advances in strategic management, Vol. 33, Emerald Publishing, 2015
Markides C; McGahan A
London Business School Review 2015 Vol 26:3 p 40-44
2013
Markides C
Academy of Management Perspectives 2013 Vol 27:4 p 313-232
Markides C
In Disruptive Innovation in Chinese and Indian Businesses, New York: Routledge 2013 p 167-178
Markides C; Sosa L
Long Range Planning 2013 Vol 46:4-5 p 325-334
2012
Markides C
In Giovanni Battista Dagnito (ed.): Handbook of Research on Competitive Strategy, chapter 26, pp. 561-574
Markides C
MIT Sloan Management Review 2012 Vol 54:1 p 22-25
Markides C
Business Strategy Review 2012 Vol 23:4 p 80-85
2011
Markides C
Journal of Applied Behavioural Science 2011 Vol 47:1 p 121-134
2010
Markides C
IMP perspectives 2010 Vol 2 p 73-81
Anderson J; Markides C; Kupp M
California Management Review 2010 Summer Vol 52:4 p 6-28
Markides C; Oyon D
Sloan Management Review 2010 Summer Vol 51:4 p 25-32
2009
Markides C; Chu W
In Costanzo L and MacKay B eds., Handbook of research on strategy and foresight, Elgar, 2009
2008
Markides C
San Fancisco: Jossey Bass, 2008
Markides C
In Galavan R; Murray J and Markides C eds., Strategy, innovation and change: challenges for management. Oxford: Oxford University Press, 2008
Markides C; Anderson J; Reckhenrich J
Business Strategy Review 2008 Autumn Vol 19:3 p 5-12
2007
Markides C
Academy of Management Journal 2007 Aug Vol 50:4 p 762-768
Anderson J; Markides C
Sloan Management Review 2007 Vol 49:1 p 83-88
2006
Markides C; Anderson J
European Journal of Innovation Management 2006 Vol 9:2 p 129-148
Markides C
Journal of Product Innovation Management 2006 Vol 23:1 p 19-25
Markides C
International Journal of the Economics of Business 2006 Vol 13:1 p 7-11
2005
Markides C
Management Decision 2005 Vol 43:9 p 1225-1231
Markides C
CIIM Management Review 2005 Spring Vol 1:1 p 4-9
2004
Markides C; Charitou C
Academy of Management Executive 2004 Aug Vol 18:3 p 22-36
Markides C; Geroski P A
Market Leader 2004 Spring Vol 24 p 21-26
Lee J-H; Markides C
in Jwa S-H and Lee K eds., Competition and corporate governance in Korea, p 249-276, Edward Elgar, 2004
Markides C; Geroski P
Business Strategy Review 2004 Winter Vol 15:4 p 25-31
Geroski P; Markides C
Strategy and Business 2004 Summer Vol 35 p 51-59
Anderson J; Markides C
International Journal of Innovation and Technology Management 2004 June Vol 1:2 p 233-248
Markides C
Business Strategy Review 2004 Summer Vol 15:2 p 5-12
2003
Markides C; Geroski P
Strategy and Business 2003 Fall Vol 32 p 46-55
Charitou C; Markides C
Market Leader 2003 Summer Vol 21 p 18-24
Markides C
in Birkinshaw J et al. eds., Future of the multinational company, p 211-221, Wiley, 2003
Charitou C; Markides C
Sloan Management Review 2003 Winter Vol 44:2 p 55-63
Markides C; Geroski P A
Business Strategy Review 2003 Autumn Vol 14:3 p 49-53
Markides C
in von Stamm B ed., Innovation wave, p63-73, Wiley, 2003
2002
Markides C
in Pettigrew A, Thomas H and Whittington R eds., Handbook of strategy and management, p 98-112, Sage, 2002
Larsen E R; Markides C; Gary S
in Academy of Management Best Paper Proceedings, Denver, 2002
Markides C
Business Strategy Review 2001 Autumn Vol 12:3 p 1-10
Markides C
in Crainer S, Dearlove D eds., Financial Times handbook of management. 2nd ed., p 230-242, Pearson Education, 2001
2000
Markides C; Dyon D
European Management Journal 2000 Jun Vol 18:3 p 296-301
Markides C
Academy of Management Executive 2000 Vol 14:3 p 39-41
Markides C
Academy of Management Executive 2000 Vol 14:3 p 43-46
Mang P; Markides C
European Management Journal 2000 Aug Vol 18:4 p 357-365
Lee J-H; Markides C
in Jwa S-H, Lee I K eds., Korean chaebol in transition: road ahead and agenda, p305-346, Korea Economic Research Institute, 2000
Markides C
European Management Journal 1999 Vol 17:2 p 165-173
Markides C
European Management Journal 1999 Vol 17:1 p 33-36
Markides C
European Management Journal 1999 Vol 17:3 p 275-281
1998
Markides C; Oyon D
European Management Journal 1998 Vol 16:2 p 125-135
Markides C; Tracy E
in Urban S ed., Strategic alliances, partnerships and long-term cooperative relations, Gabler, 1998
Markides C; Williamson P
in Foss N ed., Resources, firms and strategies: a reader, Oxford University Press, 1998
Markides C
Sloan Management Review 1998 Spring Vol 39:3 p 31-42
Markides C
in Harvard Business Review on strategies for growth, p 79-97, Harvard Business School Press, 1998
Markides C; Papadakis V
in Hitt M, Ricart J and Nixon R eds., New managerial mindsets: organizational transformation and strategy implementation, p 35-54, John Wiley & Sons, 1998
Markides C; Singh H
European Management Journal 1997 Jun Vol 15:3 p 213-219
Markides C; Williamson P
in Campbell A and Sommers K eds., Core competency-based strategy, p 96-122, International Thomson, 1997
1996
Markides C
European Counsel 1996 Dec Vol 1:4 p 18
Markides C; Williamson P J
Academy of Management Journal 1996 Vol 39:2 p 340-367
1995
Markides C
in Thomas H, O'Neal D and Kelly J eds., Strategic renaissance and business transformation, p 415-434, John Wiley, 1995
Markides C
Strategic Management Journal 1995 Feb Vol 16:2 p 101-118
Markides C; Stopford J M
Business Strategy Review 1995 Summer Vol 6:2 p 1-24
Markides C; Berg N
in Pisano G and Hayes R eds., Manufacturing renaissance, p 115-127, Harvard Business School Press, 1995
Markides C
in Crainer S ed., Financial Times handbook of management, Financial Times/Pitman, 1995
1994
Markides C
Alumni News 1993 Spring p 9-11
Oyon D; Markides C; Ittner C
British Journal of Management 1994 Vol 5 p 65-75 Special issue
Markides C; Williamson P J
Strategic Management Journal 1994 Summer Vol 15 p 149-165
Markides C
in Heller R ed., Managing 1994: the competitive edge, p 22-24, Sterling Publications, 1994
Markides C; Ittner C
Journal of International Business Studies 1994 Spring Vol 25:2 p 343-366
Markides C; Oyon D
British Journal of Management 1994 Jun Vol 5:2 p 139-152
1992
Markides C
Academy of Management Journal 1992 Vol 35:2 p 398-412
Markides C; Berg N
Long Range Planning 1992 Apr Vol 25:2 p 10-15
Markides C
British Journal of Management 1992 Jun Vol 2:2 p 91-100
Markides C
Multinational Business 1992 Summer Vol 3 p 21-28
1991
Markides C; Oyon D
in Proceedings of the 17th Annual Conference of the European International Business Association, p 1057-1082, Copenhagen, 1991
Markides C
Multinational Business 1991 Winter Vol 4 p 12-25
1990
Markides C; Oyon D; Ittner C
Ekonomia 1990 Vol 3:1 p 1-18
1989
Markides C; Berg N
Directors and Boards 1989 Summer p 44-45
1988
Markides C; Berg N
Harvard Business Review 1988 Vol 66:5 p 113-120
2013
Gary S; Larsen E; Markides C
2006
Markides C C; Nattermann P M
Strategic and International Management Working Paper
Gary M S; Larsen E; Markides C C
Strategic and International Management Working Paper
Markides C C; Chu W
Strategic and International Management Working Paper
2003
Markides C; Gary M S; Larsen E
Strategic and International Management Working Paper
Markides C; Geroski P
Strategic and International Management Working Paper
Markides C; Larsen E; Nattermann P
Strategic and International Management Working Paper
2023
Markides C
Cambridge University Press, 2023
2021
Markides C
London, Kogan Page
Galavan R; Murray J; Markides C; eds.
Oxford: Oxford University Press, 2008
2005
Geroski P A; Markides C
Jossey Bass, 2005
2003
Birkinshaw J; Ghoshal S; Markides C; Stopford J M; Yip G; eds.
John Wiley, 2003
Markides C; Winig L; Oyon D
Our teaching offering is updated annually. Faculty and programme material are subject to change.
Explore how to improve your odds of success through a positive sense of urgency, innovation and exploiting the disruption.