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Customer satisfaction: keeping your valuable clients happy

Which customers generate the most profit for your business and does it pay to put their happiness above all others?

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Some women will happily work out in a gym that welcomes both genders. Others would rather attend a ladies-only club, a factor that will lead to dissatisfaction if their expectations aren’t met. The same principle applies to bars. Many men like venues with more members of the opposite sex, but women prefer places that attract similar numbers of males and females.

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