Denira Coleman (she/her)
- Programme: MBA
- Nationality: South African Greek
- Scholarship: Guldin Family Scholarship
Education: Masters in Performance (Vocal), Royal College of Music, UK; graduated in 2022, Bachelors in Music Specialising in Opera Performance (Honours), University of Cape Town, South Africa; graduated in 2018
Pre-MBA industry: Media and Entertainment
Pre-MBA role: Founder and Marketing Strategist, DSC For Artists
Clubs: Entrepreneurship (Executive Committee), Acting and Comedy (Executive Committee), Arts and Business, Consulting, Social Impact
About me: I’m a Greek South African opera singer turned entrepreneur, with a focus on helping emerging creatives pursue a career in the arts. After a decade-long international opera career performing in world-renowned venues (including the oldest opera house in Europe), I pivoted to the business world two years ago to address the inaccessibility of the arts for young performers. This led to the founding of DSC For Artists, a digital marketing agency that supports over 30 artists across Europe.
My decision to pursue the MBA programme at LBS is driven by the opportunity to develop my technical business skills. LBS’s strong experiential learning, global network and entrepreneurship ecosystem provide the ideal environment to expand my strategic, operational and financial toolkit.
Beyond work, I’m deeply committed to social impact and community building, from teaching music to children through Dee’s Singing Studio to leading netball teams. I’m particularly interested in industries at the intersection of arts, impact and business strategy. It’s wonderful to contribute a creative, entrepreneurial perspective to the LBS community.
Three topics I can be approached about: Untraditional business background; entrepreneurship; studying with a partner.
Email: dcoleman.mba2027@london.edu