London Consulting Projects

What are London Consulting Projects?

Our innovative LondonCAP, LondonLAB and Business Challenge Week courses capitalise on our connections with the London business community and enable Graduate Masters and MBA students to engage with organisations to apply their LBS learnings and skills. Our objective is to provide actionable and impactful recommendations aimed at propelling businesses forward. Some of the organisations that have already benefited from working with us include: BBC, Nike, McLaren F1, the Football Association, AB InBev and the British Fashion Council.

Key information

Project length can vary between 1 week full-time to 10 weeks part-time (depending on course)
Courses run during term time (February to June, depending on the course)
Clients will work with a project team of 4 to 6 students (depending on the course) designed to blend the diversity of skills, expertise and professional backgrounds

Submit your interest

Strategic consulting projects

with 116 client organisations

of clients agreed that students’ contributions added value

External partners and contributors

across all our Experiential Learning courses

Benefits of participating

By participating in LBS Consulting Projects, your organisation will:

Benefit from insightful recommendations from our students, who are equipped with the latest theories, tools and techniques.
Collaborate with top LBS faculty & industry experts, who supervise the projects.
Address a cross-functional business challenge in areas such as finance, strategy, management and data analytics.
Explore new areas of growth within your industry.
Raise your company’s profile as a potential employer and partner.
Become part of London Business School’s extensive network of students, alumni and corporate partners.

What our partners have said

Why partner with London Business School?

"The team this year was working with Google during a challenging time. Their patience, professionalism and courtesy were exceptional. And their final deliverable and presentation exceeded all of my expectations."

Amy Brown

Head of Experiential Creative at Google
Why partner with London Business School?

"The project focused on building a pricing strategy for our new product. We were impressed with the students' analysis and results; in just one week, they were able to delve deeply into a highly technical biotech prod " ...

"The project focused on building a pricing strategy for our new product. We were impressed with the students' analysis and results; in just one week, they were able to delve deeply into a highly technical biotech product. "
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Alina Kagermazova

Head of Business Development at MediSieve
Why partner with London Business School?

"I was impressed with how quickly the students understood our business, and the quality of their work. Of the students’ three business recommendations, we have already implemented one and exploring possible implementa " ...

"I was impressed with how quickly the students understood our business, and the quality of their work. Of the students’ three business recommendations, we have already implemented one and exploring possible implementation of the remaining two. "
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Charlie Wijeratna

Commercial Director at Roundhouse Trust
Why partner with London Business School?

"The students' project team went straight into the deep end and did extensive interviews with our customer base, which provided a solid backbone for their work. Their analyses were reliable and effective and their rec " ...

"The students' project team went straight into the deep end and did extensive interviews with our customer base, which provided a solid backbone for their work. Their analyses were reliable and effective and their recommendations are clear and actionable. "
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Lukas Sturm

UK Strategy & Planning Manager at Zoomo
Why partner with London Business School?

"We were really impressed with all the students. They showed considerable enthusiasm to us, commitment to the task and delivered a product that we are very pleased with. Both reports have given us much to consider but " ...

"We were really impressed with all the students. They showed considerable enthusiasm to us, commitment to the task and delivered a product that we are very pleased with. Both reports have given us much to consider but both have a clear pathway to viable and next steps. "

Brian Smith

Group Sales & Marketing Director at Ground Control

A selection of our recent clients

London consulting project partner logos-768x768

Client testimonials

What we offer

Cohort	London Business Challenge Week for MFAs	LondonCAP for MBAs	LondonLAB for MiMs	LondonLAB for MAMs
Programme	Masters in Financial Analysis	MBA	Masters in Management	Masters in Analytics and Management
Project length	1 week	10 weeks	10 weeks	10 weeks
Project hours (total per project team)	Up to 48	400 - 650	300 - 360	300 - 360
Project dates	5 February – 9 February 2024	12 February – 3 May 2024	1 April – 7 June 2024	1 April – 7 June 2024
Project teams	7 - 8 students 2 to 5 project teams per client	One team of 5 students	5 - 6 students Two project teams per client	5 - 6 students Two project teams per client
Deadline to confirm participation	30 October 2023	6 October 2023	17 November 2023	10 November 2023
Deadline to submit Project Brief	13 November 2023	30 October 2023	8 December 2023	8 December 2023
Project focus	Research and analysis projects on: Pricing Strategy Financial Modelling Finance Sales & Trading Global Markets Project Finance	Strategic projects in an array of sectors such as: Technology, Media & Telecommunications Fashion, Luxury & Retail Travel & Leisure Financial Services & FinTech Health Tech Climate Tech	Focused and detailed projects on: New markets & Products Responding to & Managing Change Improving Performance & Growing Market Share	Succinct projects (ideally measurable) in any business sector and with a relatedly clean and a well-documented data set
	Find out more	Find out more	Find out more	Find out more

Take your next step

If you would like to find out more about how to get involved, download our course brochures below:

LBS Consulting Projects (overview of all four course offerings)
London Business Challenge Week for MFAs
LondonLAB for MAMs
LondonLAB for MiMs
LondonCAP for MBAs

Projects will require students to clarify the scope of work with you, gather and analyse relevant information, develop, test and refine possible solutions and present their findings and recommendations back to you.

Clients and students experience the most success when a project meets the following criteria: 

Address a current business problem of strategic importance
There is no planned solution to address the problem
Fits within the 1 to 10-week timeframe
Equates to project working hours per group (average 400-650 hours (MBA), 300-360 hours (MiM & MAM), or up to 48 hours (MFA) per group)
The client provides access to key data, stakeholders and information at the beginning of the project
Is cross-functional and has sufficient scope to allow the project team to apply a range of programme learnings and professional experience

For more information about what constitutes a good project, download our anonymised project briefs here:

Pricing and revenue management strategy – MBA2023

Fill out the Expression of Interest Form and a member of the team will contact you.

Companies who meet the criteria and wish to proceed with their application will be asked to:

Complete and return a project specification form and outline a clear, measurable business problem of strategic importance. Please refer to the table above for more information and deadlines.
Approve the LBS Confidentiality Agreement to safeguard any proprietary information that you share and coordinate access to company data, individuals and resources critical to project success.
Provide two key points of contact- a project sponsor and a second contact, who will be available to the team throughout the project for advice and guidance.
Have weekly progress calls with the project team (daily for London Business Challenge Week), including a kick-off meeting and final presentation.
Complete a feedback form at the end of the project to help assess the quality of the team’s work.

Meet the team

Keenan Collett

Manager

Rachel DeAngelis

Manager

Kirstie Papworth

Executive Director

Robert Pinkerton

Associate Director

Johanna Salinas-Nokes

Senior Manager

Sylvia Wu

Administrator

FAQs

Who is eligible to submit a project?

We ask that clients participating in our courses have a minimum of ten Full-Time Equivalents (FTEs) and a proven revenue model, with the exception of charitable organisations. We require that all clients meet these criteria in order to ensure the projects’ success and that an adequate level of student support is offered throughout the 10 weeks.
Do I need to be based in London?

Currently, most of our clients are London-based, but we welcome submissions from leading organisations based elsewhere. We do maintain a small portfolio of clients in other parts of the UK, and some in mainland Europe.
If I submit a project, is my organisation guaranteed a spot in LondonCAP, LondonLAB, or London Business Challenge Week?

Projects are shortlisted by faculty and run based on students’ interest. Our London Consulting team will work very closely with clients to guide them through the process of proposal submission, but we are unable to guarantee a spot upon application.
How much does it cost?

At present, projects are completed on a pro bono basis. However, companies are asked to cover reasonable expenses (e.g., travel costs if outside London). We also ask that our clients commit to providing the participating students with a real consultancy experience, guaranteeing access to all the relevant resources needed to ensure the project success: stakeholders, data, time, etc. Our legal agreement, signed by both clients and students protects confidentiality and such access.
How many students will be allocated to a client?

Depending on the course (LondonCAP, LondonLAB, London Business Challenge Week), there are 4-6 students per project team. For some courses, a client may be allocated two project teams who will work on the project.
What work experience do students have?

The number of years of work experience varies from student to student and depends on the programme. The average number for our full-time MBA students is 5 years, whereas the average for our Graduate Masters students (MiM, MFA, MAM) is 1 year.
How are project teams allocated?

The London Projects team allocate students to project groups considering factors such as student’s project preference, gender, professional background, and nationality. This is to maintain fairness of the process and to form diverse, cross-functional groups with a higher chance of project success.
Are submission deadlines negotiable?

As our programmes are academic courses for the students involved, the submission deadlines are decided in accordance with assessment policies and procedures. For this reason, the deadlines are not negotiable.
The date of the course doesn’t work for my business. Are there more dates available?

Our courses are credit bearing and part of the curriculum. As such, they are scheduled and don’t allow any flexibility in terms of the dates in which they need to be delivered. They also run once per academic year.