Why are people reluctant to take action against climate change?
22 January 2025
David's research found that while most news articles use the "date frame" to communicate climate threats (e.g., "by 2040"), the "time-left frame" (e.g., "in 16 years") is more effective at reducing psychological distance and driving engagement.
David's research found that while most news articles use the "date frame" to communicate climate threats (e.g., "by 2040"), the "time-left frame" (e.g., "in 16 years") is more effective at reducing psychological distance and driving engagement.