Why are people reluctant to take action against climate change?

David's research found that while most news articles use the "date frame" to communicate climate threats (e.g., "by 2040"), the "time-left frame" (e.g., "in 16 years") is more effective at reducing psychological distance and driving engagement.

All submissions will be compiled and distributed to the MSOM community. A few contributors will be invited to present in a teaching session during the MSOM conference.