David Faro

Dr David Faro's research examines decision-making, with particular focus on helping consumers make better health and financial decisions. His work extends to the psychology of time perception and prosocial behaviour, exploring the cognitive and psychological mechanisms that underpin how individuals perceive temporal dynamics and engage in socially beneficial actions. 

Dr Faro is an active educator at London Business School, teaching Behavioural Economics and Crisis Leadership for degree programmes, bringing his research into the classroom to develop students' understanding of behavioural science principles and their practical applications. He also directs two executive-education programmes: Strategic Branding and Leading through Crisis. 

Dr Faro joined London Business School in 2006 following the completion of his PhD in Marketing and Behavioural Science at the University of Chicago. Prior to his academic career, he gained professional experience working in household appliance firms in Turkey and Greece.