David Faro

Associate Professor of Marketing

BA (Boston) MSc (London) PhD (Chicago)

David Faro received his PhD in Marketing and Behavioural Science at the University of Chicago. He joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions. He also does research on the psychology of time perception and prosocial behaviour. Dr Faro co-directs two executive-education programmes at the London Business School: Strategic Branding and Decision-Making Strategies for Leaders. He also teaches the course Behavioural Economics and Decision-Making for degree programmes. Before joining academia, Dr Faro worked in household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.

See David teaching


  • Consumer behaviour
  • Time perception
  • Causal reasoning
  • Social perception


Seeking and avoiding choice closure to enhance outcome satisfaction

Botti S; Gu Y; Faro D

Journal of Consumer Research 2018 Vol 45:4 p 792-809


How does future income affect present discretionary spending : the role of future self-continuity

Schanbacher A; Faro D; Botti S

Advances in Consumer Research 2016 Vol 44 p 125-126


Choice closure increases indulgence (but only once!)

Gu Y; Klesse A K; Botti S; Faro D

Advances in Consumer Research 2015 Vol 43 p 105-110


Is it still working? Task difficulty promotes a rapid wear-off bias in judgments of pharmacological products

Ilyuk; Veronika; Block L; Faro D

Journal of Consumer Research 2014 August Vol 41 p 775-793


More for the many: The influence of entitativity on charitable giving

Smith R W; Faro D; Burson K A

Journal of Consumer Research 2013 Vol 39:5 p 961-976

Multiple-unit holdings yield attenuated endowment effects

Burson K; Faro D; Rottenstreich Y

Management Science 2013 Vol 59:3 p 545-555

Turning the page: The impact of choice closure on satisfaction

Gu Y; Botti S; Faro D

Journal of Consumer Research 2013 Vol 40:2 p 268-283


ABCs of principle-agent interactions: accurate predictions, biased processes and contrasts between working and delegating

Faro D; Burson K; Rottenstreich Y

Organizational Behavior and Human Decision Processes 2010 July:113 p 1-12

Naive theories of causal force and compression of elapsed time judgements

Faro D; McGill A L; Hastie R

Journal of Personality and Social Psychology 2010 May Vol 98:5 p 683-701


Affect, empathy and regressive mispredictions of others' preferences under risk

Faro D; Rottenstreich Y

Management Science 2006 April Vol 52:4 p 529-541


Perceived causality as a cue to temporal distance

Faro D; Leclerc F; Hastie R

Psychological Science 2005 Sep Vol 16:9 p 673-677

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.


  • Electives

    • Behavioural Economics & Decision Making
      Behavioural economics is an emerging field that shows most decision makers are not fully rational, and that their behaviour deviates from normative standards in systematic ways. Biases in judgment can lead to decision errors by managers and consumers alike. This also presents an opportunity, however, for managers, consumers and public policy makers because it is possible to change and improve decisions through behavioural interventions. The course will cover the main behavioural theories and develop students' skills to test and implement behavioural interventions through experimentation. Students will work on projects in collaboration with an external organization. Guest speakers applying behavioural concepts in different settings will feature. Because behavioural principles are applied in diverse settings, the course is suitable to a broad audience. The emphasis on biases and how decisions depart from rationality distinguishes this course from other courses on decision making.
      Programmes with this elective
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