Why personal branding matters in medical careers
Personal branding isn’t just for business — it matters in medicine too.
In this video, Simona Botti, Professor of Marketing at London Business School, explains research showing how brand management principles can help physicians clarify their professional identity, make better career decisions, and reduce the risk of burnout.
By aligning brand identity, delivery, experience, and image, physicians can build more meaningful, fulfilling careers — not through self-promotion, but through self-knowledge.
Personal branding isn’t just for business — it matters in medicine too.
In this video, Simona Botti, Professor of Marketing at London Business School, explains research showing how brand management principles can help physicians clarify their professional identity, make better career decisions, and reduce the risk of burnout.
By aligning brand identity, delivery, experience, and image, physicians can build more meaningful, fulfilling careers — not through self-promotion, but through self-knowledge.