Simona Botti
Professor of Marketing
BA (Bocconi) MBA PhD (Chicago)
Professor Simona Botti's research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control. Her work examines how exercising control through freedom of choice, power, and access to information influences consumers' satisfaction and well-being. This research contributes important insights into the relationship between autonomy and consumer welfare, bridging psychological theory with practical marketing applications.
Professor Botti teaches the Brand Management elective, PhD seminars on Consumer Behaviour and Judgement and Decision Making, and the Strategic Branding open-enrolment Executive Education programme. In 2017, she received both the MBA Best Teacher Award and the London Business School Excellence in Teaching Award. Her teaching integrates her research findings with real-world marketing challenges, fostering critical thinking about strategic decision making.
Professor Botti joined London Business School in 2007 after serving as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She holds an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and both an MBA and PhD in Marketing from the University of Chicago. Her research has been published in leading psychology and marketing journals, and she serves as Associate Editor at Journal of Marketing and Journal of Marketing Research. She is the President of the Association for Consumer Research.
Academic and professional experience
Professor of Marketing, London Business School
Marketing Subject Area Chair, London Business School (2019-2023)
PhD Programme Coordinator, London Business School (2015-2018)
Visiting Research Professor, IE University (2024-2025)
Faculty, EDEN Doctoral Seminar in Consumer Behaviour, European Institute for Advanced Studies in Management (2012-2024)
Associate Editor, Journal of Marketing (2020-present), Journal of Marketing Research (2026), Journal of Consumer Research (2016-2024), Journal of Consumer Psychology (2015-2023), International Journal of Research in Marketing (2012-2015)
Co-Chair, Behavioural Decision Research in Management (2014)
Co-Chair, Association for Consumer Research North-American Conference (2013)
Co-Chair, Society for Consumer Psychology 1st International Conference (2012)
Faculty, SDIPA Summer School, University of Calabria (2009-2011, 2022)
Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University (2004-2007)
Lecturer, Bocconi University, Milan (1995-1999)
Co-editor (with Eileen Fischer and Gita Johar), Control and Consumption, Journal of the Association for Consumer Research
Awards and honours
President, Association for Consumer Research, 2026
Sheth Foundation/Journal of Marketing Award, 2026
President-Elect, Association for Consumer Research, 2025
Finalist, Sheth Foundation/Journal of Marketing Award, 2025
American Marketing Association TechSIG-Lazaridis Prize, 2022
Favorite MBA Professor, Poets and Quants, 2020
Marketing Science Institute Scholar, 2018
London Business School MBA Best Teacher Award, 2017
London Business School Excellence in Teaching Award, 2017
Robert Ferber Award, 2014 and 2007
Best Article Award, Journal of Consumer Research, 2012
Marie Curie Initial Training Network Grant 2011
Marketing Science Institute Young Scholar 2011
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.