The rise of digital conglomerates
Why are companies like Amazon, Alphabet and Meta thriving across so many different industries?
In this video, Costas Markides, Robert P. Bauman Chair in Strategic Leadership and Professor of Strategy and Entrepreneurship at London Business School, explores why digital conglomerates have succeeded where traditional conglomerates failed.
Drawing on research into more than 20 companies, Costas explains how data, artificial intelligence and ecosystem partnerships have transformed diversification. The findings reveal how digital technologies have reduced the costs and complexity of operating across multiple industries, creating a new generation of highly successful businesses.
The research also raises an important question: how can policymakers encourage innovation while ensuring these companies don't become dominant monopolies?
Why are companies like Amazon, Alphabet and Meta thriving across so many different industries?
In this video, Costas Markides, Robert P. Bauman Chair in Strategic Leadership and Professor of Strategy and Entrepreneurship at London Business School, explores why digital conglomerates have succeeded where traditional conglomerates failed.
Drawing on research into more than 20 companies, Costas explains how data, artificial intelligence and ecosystem partnerships have transformed diversification. The findings reveal how digital technologies have reduced the costs and complexity of operating across multiple industries, creating a new generation of highly successful businesses.
The research also raises an important question: how can policymakers encourage innovation while ensuring these companies don't become dominant monopolies?