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London Business School Review

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Professor of Strategy and Entrepreneurship; Chair, Strategy and Entrepreneurship Faculty

Want your employees to feel a sense of purpose? Make it plausible, permanent and practical

By Dan Cable

Once you’ve committed to a business strategy, it’s strangely easy to ignore the warning signs

By Freek Vermeulen

Extra services do not always mean customer satisfaction

By Freek Vermeulen

Business leaders face unprecedented challenges

By Randall S Peterson

Imitating great companies can fail to make yours any better – here’s why

By Freek Vermeulen

The future is uncertain. Here are five ways that British business can survive and thrive

By Randall S Peterson

Heterogeneity in your business could shape your innovative edge

By Freek Vermeulen

Capitalism is an optimistic theory. Progress happens automatically because of competition.

By Freek Vermeulen

Five evidence-based insights that conclude we should stop paying executives for performance

By Dan Cable