David Faro received his PhD in Marketing at the University of Chicago, and joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making, the psychology of time perception and how people assess the preferences of others. He serves on the editorial board of the Journal of Consumer Research. Dr Faro teaches the marketing core course for MBAs and an elective course on Behavioural Economics and Decision Making. He also teaches on various executive education programmes. Before joining academia, Dr Faro worked in the marketing departments of household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.