Stephanie Chen
Assistant Professor of Marketing
AB (Princeton) PhD (New York)
Dr Stephanie Chen conducts research on consumer decision making and behaviour, examining the psychological processes that shape consumers’ choices. Her work integrates insights from cognitive psychology with marketing theory to advance our understanding of consumer decision processes. Her research has been published in leading journals including Journal of Consumer Research, Psychological Science, and Journal of Experimental Psychology: General. She is a member of Journal of Consumer Research's editorial review board.
Dr Chen teaches both master's- and PhD-level courses, combining academic rigour with real-world insights to inspire critical thinking and innovation in the classroom. Her teaching has been recognised for excellence, reflecting her commitment to student engagement and growth.
Dr Chen joined London Business School as an Assistant Professor following a post-doctoral fellowship at the University of Chicago Booth School of Business. She earned an AB in Psychology from Princeton University (summa cum laude) and a PhD in Cognitive Psychology from New York University. Prior to her academic career, she worked as a consultant at ZS Associates, where she advised clients on a wide range of sales and marketing challenges, allowing her to bring practical industry experience to her research and teaching.
Academic and professional experience
Assistant Professor of Marketing, London Business School
Post-doctoral Fellow, University of Chicago Booth School of Business
Consultant, ZS Associates
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.