Bruce Hardie

Professor Bruce Hardie joined London Business School in 1994. His primary research and teaching interests focus on customer and marketing analytics.

His early research focused on the development of methods for new product sales forecasting and marketing mix analysis. Much of his current work focuses on the development of tools for customer analytics.

Professor Hardie holds BCom and MCom degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania.