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Daniel Effron
Associate Professor of Organisational Behaviour
BA (Yale) PhD (Stanford)
A social psychologist by training, Dr Daniel A Effron teaches about ethics, influence, and other topics related to the science of people in organizations. Before joining London Business School, he taught negotiations at the Kellogg School of Management, and was a fellow of the Safra Center for Ethics at Harvard University.
His research examines the psychology of (1) how people act in ethically questionable ways without feeling unethical, and (2) what shapes people’s judgments of others’ unethical behaviour. His current projects focus on judgments of hypocrisy, fake news, and what leads people to let leaders off the hook for dishonesty.
Dr Effron's research has appeared in top scholarly publications such as the Journal of Personality and Social Psychology, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, Journal of Experimental Social Psychology, and Personality and Social Psychology Bulletin. His work has been discussed in media outlets such as The New York Times, Financial Times, BBC News, The Atlantic, Forbes, and Bloomberg. Named one of the "Best 40 Business Professors Under 40" by Poets & Quants, he received teaching awards from the London Business School MBA classes of 2015 and 2020, and his doctoral work was honoured with an American Psychological Association Dissertation Award.
To learn more about Dr. Effron's research, please visit www.danieleffron.com
- Personal website
- deffron@london.edu
- +44 (0)20 7000 8922
- Daniel Effron CV
Research and Awards
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MBA Class of 2020 Teaching Award (2019)
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Named one of the “40 Best Business Professors Under 40” by Poets and Quants (2018)
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Junior Faculty Research Award for achievement in research, London Business School (2015)
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MBA Class of 2015 Teaching Award (2014)
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American Psychological Association Dissertation Research Award (2010)
- Ethics
- Fake News
- Diversity
- Social Psychology
2020
Misinformation and morality: encountering fake-news headlines makes them seem less unethical to publish and share
Effron D A; Raj M
Psychological Science 2020 Vol 31:1 p 75-87
Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve
O'Connor K; Effron D A; Lucas B J
Journal of Personality and Social Psychology 2020 Vol 119:3 p 540-559
2019
An exploratory investigation of Americans' expression of gender bias before and after the 2016 presidential election
Georgeac O; Rattan A; Effron D A
Social Psychological and Personality Science 2019 Vol 10:5 p 632-642
2018
From inconsistency to hypocrisy: When does “saying one thing but doing another” invite condemnation?
Effron D A; O'Connor K; Leroy H; Lucas B J
Research in Organizational Behavior 2018 Vol 38 p 61-75
Group cohesion benefits individuals who express prejudice, but harms their group
Effron D; Kakkar H; Knowles E D
Journal of Experimental Social Psychology 2018 November Vol 79 p 239-251
Hypocrisy and culture : Failing to practice what you preach receives harsher interpersonal reactions in independent (vs. interdependent) cultures
Effron D A; Markus H R; Jackman L M; Muramoto Y; Muluk H
Journal of Experimental Social Psychology 2018 Vol 76 p 371-384
It could have been true: How counterfactual thoughts reduce condemnation of falsehoods and increase political polarization
Effron D A
Personality and Social Psychology Bulletin 2018 Vol 44:5 p 729-745
Other people's money: Money's perceived purchasing power is smaller for others than for the self
Polman E; Effron D A; Thomas M
Journal of Consumer Research 2018 Vol 45:1 p 109-125
2016
Beyond “being good frees us to be bad:” Moral self-licensing and the fabrication of moral credentials
Effron D A
in Prooijen, J-W van & Lange P A M van (Eds.), Cheating, corruption, and concealment : the roots of dishonesty, Cambridge University Press, 2016
2015
Cheating at the end to avoid regret
Effron D A; Bryan C J; Murnighan J K
Journal of Personality and Social Psychology 2015 Vol 109 p 395-414
Do as I say, not as I’ve done: Suffering for a misdeed reduces the hypocrisy of advising against it
Effron D A; Miller D T
Organizational Behavior and Human Decision Processes 2015 Vol 131 p 16-32
Entitativity and intergroup bias: How belonging to a cohesive group allows people to express their prejudices
Effron D A; Knowles E D
Journal of Personality and Social Psychology 2015 Vol 108 p 234-253
Ethical decision-making: Insights from contemporary behavioral research on the role of the self
Shu L L; Effron D A
In R. Scott & S. Kosslyn (Eds.), Emerging trends in the social and behavioral sciences, Wiley 2015, pp. 1-9
Hypocrisy by association: When organizational membership increases condemnation for wrongdoing
Effron D A; Lucas B J; O'Connor K
Organizational Behavior and Human Decision Processes 2015 Vol 130:Sept p 147-159
When virtue leads to villainy: Advances in research on moral self-licensing
Effron D A; Conway P
Current Opinion in Psychology 2015 Vol 6 p 32-35
2014
Making mountains of morality from molehills of virtue: Threat causes people to overestimate their moral credentials
Effron D A
Personality and Social Psychology Bulletin 2014 Vol 40 p 972-985
2013
The unhealthy road not taken: Licensing indulgence by exaggerating counterfactual sins
Effron D A; Monin B; Miller D T
Journal of Experimental Social Psychology 2013 Vol 49:3 p 573-578
2012
Hero or hypocrite? A psychological perspective on the risks and benefits of positive character evidence
Effron D A
The Jury Expert 2012 Vol 24:4
How the moralization of issues grants social legitimacy to act on one’s attitudes
Effron D A; Miller D T
Personality and Social Psychology Bulletin 2012 Vol 38:5 p 690-701
Inventing racist roads not taken: The licensing effect of immoral counterfactual behaviors
Effron D A; Miller D T; Monin B
Journal of Personality and Social Psychology 2012 Vol 103:6 p 916-932
The strategic pursuit of moral credentials
Merritt A C; Effron D A; Fein S; Savitsky K K; Tuller D M; Monin B
Journal of Experimental Social Psychology 2012 Vol 48:3 p 774-777
2011
Affirmation, acknowledgment of ingroup responsibility, group-based guilt, and support for reparative measures
Cehajic-Clancy S; Effron D A; Halperin E; Liberman V; Ross L D
Journal of Personality and Social Psychology 2011 Vol 101:2 p 256-270
Diffusion of entitlement: An inhibitory effect of scarcity on consumption
Effron D A; Miller D T
Journal of Experimental Social Psychology 2011 Vol 47:2 p 378-383
Reducing exposure to trust-related risks to avoid self-blame
Effron D A; Miller D T
Personality and Social Psychology Bulletin 2011 Vol 37:2 p 181-192
2010
Letting people off the hook: When do good deeds excuse transgressions?
Effron D A; Monin B
Personality and Social Psychology Bulletin 2010:36 p 1618-1634
Moral self-licensing: When being good frees us to be bad
Merritt A M; Effron D A; Monin B
Social and Personality Psychology Compass 2010 Vol 4:5 p 344-357
Psychological license: When it is needed and how it functions
Miller D T; Effron D A
M. P. Zanna and J. Olson (Eds.), Advances in experimental social psychology (Vol. 43, pp. 117-158). San Diego, CA: Academic Press/Elsevier. 2010
2009
Endorsing Obama licenses favoring Whites
Effron D A; Cameron J S; Monin B
Journal of Experimental Social Psychology 2009 Vol 45:3 p 590-593
From moral outrage to social protest: The role of psychological standing
Miller D T; Effron D A; Zak S V
In D. R. Bobocel, A. C. Kay, M. P. Zanna & J. M. Olson (Eds.), The psychology of justice and legitimacy: The Ontario symposium (Vol. 11, pp. 103-123). New York: Psychological Press 2009
Representing social concepts modally and amodally
Niedenthal P M; Mondillon L; Effron D A; Barsalou L W
In F. Strack & J. Förster (Eds.), Social Cognition: The Basis of Human Interaction. Frontiers of social psychology. (pp. 23-47). New York: Psychological Press 2009
2006
Embodied temporal perception of emotion
Effron D A; Niedenthal P M; Gil S; Droit-Volet S
Emotion 2006:6 p 1-9
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees core courses
A key part of our Masters programmes curriculum.
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Perspectives on Business Ethics
Learn how to ensure that a business acts ethically, and with integrity and professionalism, by adhering to standards and creating your own. -
The Science of People in Organisations
To achieve success in any organisation, leaders must inspire commitment from others, elicit contributions toward common goals, coordinate both within and across teams, and proactively and effectively adapt to change. PROGRAMMES WITH THIS CORE COURSE
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Using Data-Science Responsibly
Using Data-Science Responsibly PROGRAMMES WITH THIS CORE COURSE
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Perspectives on Business Ethics
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Executive Education
Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
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Human Resource Strategy in Transforming Organisations
"Organisations thrive when there is a strong alignment between their business goals and their people strategy. This programme will help you identify the steps and form the action plan that will take your organisation to where you want to be in the future."
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Human Resource Strategy in Transforming Organisations