Alex Schultz

Alex Schultz joins London Business School as an Executive Fellow of Marketing. As Chief Data Officer at Meta, he leads the company's transition to AI-led analytics and research, overseeing analytics, data science, data engineering, competitive intelligence, and user research. His work focuses on leveraging data and artificial intelligence to drive strategic decision-making and organisational transformation at scale.

As an Executive Fellow, Alex brings extensive industry expertise to the School's marketing programmes and students. His career at Meta has spanned multiple senior leadership roles, providing him with deep insights into digital marketing, analytics, and organisational strategy that he shares with the academic community.

He previously served as Chief Marketing Officer and VP of Analytics, where he led global marketing operations and built Meta's data science and data engineering teams. His book, 'Click Here: The Art and Science of Digital Marketing and Advertising', reflects his thought leadership in the field. Beyond his corporate role, Alex serves as Trustee of Wessex Archaeology and Non-Executive Director of Lindblad Expeditions. He holds an MSc in Natural Sciences from Magdalene College, Cambridge, specialising in experimental and theoretical physics.