Designed for senior marketing executives preparing for, or new to the CMO role, this programme builds the strategic leadership, C-suite influence and AI-era marketing skills that the modern CMO role demands
Build the strategic judgement, organisational influence and leadership clarity required to thrive as a modern CMO.
Strengthen your readiness for a first or evolving CMO role in an AI-driven business environment
Build confidence leading strategic marketing conversations with CEOs, CFOs and boards
Develop practical approaches to strategy, measurement, innovation and customer experience
Gain clarity on your leadership style, decision-making approach and executive influence
Learn how to redesign marketing organisations for AI-native ways of working
Build commercially grounded marketing leadership capabilities with enterprise-wide impact
of management experience
Attendees include:
Senior marketing and brand leaders
Directors preparing for C-suite transition
Growth and customer experience executives
Commercial leaders navigating AI disruption
VP Brand leaders, Customer Experience Officers, Heads of Growth, Marketing Directors, Commercial Marketing leaders, Heads of Insights and Innovation, Sales leaders, Corporate Affairs and Communications executives, Regional and Country leaders.
Develop the strategic, commercial, and leadership capabilities needed to step into the CMO role with clarity, confidence, and conviction.
Lead Marketing as a Strategic Business Function
Position marketing as a powerful engine of innovation, growth, and customer-centricity — driving real impact at enterprise level, not just within the marketing function.
Design the Marketing Organisation
Make consequential decisions about how marketing is structured — from centralised vs. federated models to talent strategy and operating models — building an organisation that is fit for the modern world.
Navigate AI-Era Marketing Leadership
Integrate AI meaningfully across segmentation, measurement, talent, and customer access. Learn to distinguish between automation and human judgement, apply insight testing to validate data-driven decisions, and align your marketing approach with how today's consumers engage in an AI-driven world.
Speak the Language of the C-Suite and Board
Translate marketing strategy into clear financial impact. Build the credibility and commercial fluency needed to hold your own — and lead — in conversations with your CFO, CEO, and Board.
Navigate the CMO Transition
Develop personal clarity on what to champion, what to concede, and how to step into the role with the conviction, self-knowledge, and leadership identity the CMO seat demands.
Measure and Communicate Marketing Impact
Build robust ROI frameworks that integrate brand building with performance accountability — demonstrating both short-term results and the long-term, sustainable returns that matter to the business.
This programme can also be taken as part of the Certificate in Management. Enhance your leadership and business skills with a comprehensive learning journey tailored to you and create a personalised curriculum to shift your career to the next level.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
The fee for the programme is £10,300*.
The programme fee covers all required study materials, programme activities, as well as refreshments and most meals. It also includes access to a well-appointed gym with a swimming pool. It does not include accommodation.
We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Certificate in Finance programmes.
For more information on what the programme fee covers, please speak to our Client Relationship Manager.
*Fees are subject to change
Whether you are an individual or an organisation/group looking for a programme, get in touch and we can help find the best solution for you.
