Why ESG needs a rethink
Is ESG helping businesses make better decisions or adding noise? Watch as Alex Edmans explains rational sustainability and long-term value

In 30 Seconds
Alex Edmans challenges the conventional ESG narrative and introduces the concept of rational sustainability
He highlights the limitations of blanket ESG metrics and calls for a more nuanced approach
Learn how to make sustainability work without losing sight of commercial success
Is ESG helping businesses make better decisions or just adding noise? Professor Alex Edmans argues it’s time for a rethink. In this sharp and timely breakdown, he introduces rational sustainability: a practical, evidence-led approach that prioritises long-term value over blanket metrics and ideological extremes.
Rather than treating ESG as a tick-box exercise or a moral crusade, Edmans calls for nuance – recognising trade-offs, tailoring strategies to context, and focusing on what truly drives business success. He challenges both ESG sceptics and purists, urging leaders to move past polarisation and embrace sustainability as a strategic imperative.
If you are tired of the noise and want clarity on how sustainability can work for your business, Alex Edmans provides insight on how you can move from ideology to impact. Rational sustainability is not only realistic but essential.
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