What innocent drinks learned from Coca-Cola
Richard Reed is the co-founder of innocent, the No.1 smoothie brand led by a mission to 'taste good and do good'
The innocent business is led by a mission to 'taste good and do good', and gives ten percent of profits each year to charity.
The founders recently sold their controlling stake in innocent to Coca Cola in a deal valuing the business at over half a billion dollars and remain on the board as minority shareholders.