Think - AT LONDON BUSINESS SCHOOL

The week in review

Insights and analysis from London Business School faculty to guide and inspire you through the crisis

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This crisis is a turning point in our lives and in business – things will never be the same again. Seeing the potential that comes with that can be difficult when there is so much at stake.

Take heart, urges Rajesh Chandy, Professor of Marketing and Academic Director, Wheeler Institute for Business and Development at London Business School. He argues that now is a good time to create and reinvent.

A moment of potential

 

Professor Chandy believes that when big problems arise in the world and the economy, there are big opportunities for innovators and entrepreneurs. 

In this feature, he compels us to think again about the world that is emerging, to identify fresh ways to engage with customers, anticipate their needs and discover successful marketing strategies.

Refresh yourself

The same goes for careers, if you put your ear to the ground. Life in lockdown is frustrating but it is also a moment to refresh, even reinvent, ourselves.

Herminia Ibarra, Charles Handy Professor of Organisational Behaviour, has been studying career transitions for two decades. She explains how we might approach this moment of change within ourselves and make the most of it.

Focus on others

Customer focus is the touchstone for Dan Ziv (MBA 2014). This week the TouchNote CEO shares his takeaways from the crisis so far and describes how his creative communications app is providing value to customers in challenging times.

Ziv joined TouchNote as Chief Product Officer four years ago. Before that, the M&A lawyer created a restaurant booking app Uncover with London Business School classmates that was sold to payment service Velocity in 2015.

In this interview for the Institute of Innovation and Entrepreneurship’s Resilient Founders series, Ziv tells Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, how TouchNote is getting closer to customers’ needs.

Keep a clear head

The damage wrought is never far away but keep this in perspective, says serial investor Saul Klein. Having weathered the tech bubble and the 2008 financial crisis, he shares his wisdom from investing in early stage companies, a world where failure is not unusual and crises are a fact of life.

In this interview with Luisa Alemany, Associate Professor of Management Practice and Academic Director of the Institute of Innovation and Entrepreneurship, the Lovefilm founder gives his three tips for entrepreneurs for getting through the crisis.

Leadership

How can you provide clear direction whilst simultaneously acknowledging the uncertainty around you? Has this crisis changed leadership?

In this webinar, Randall Peterson, Professor of Organisational Behaviour and Academic Director. Leadership Institute, is joined by Chris Hopson, CEO of NHS Providers. Together they discuss the pressures facing senior executives and give their perspectives on avoiding crisis pitfalls and leading positively.