Think - AT LONDON BUSINESS SCHOOL

Innocent Drinks: How we overcame crisis

Started as a market stall in 1999 by Richard Reed, Innocent is now a £200m turnover business selling in 15 different countries across Europe

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The innocent business is led by a mission to 'taste good and do good', and gives ten percent of profits each year to charity.


The founders recently sold their controlling stake in innocent to Coca Cola in a deal valuing the business at over half a billion dollars and remain on the board as minority shareholders.

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Institute of Entrepreneurship and Private Capital

This article was provided by the Institute of Entrepreneurship and Private Capital whose aim is to inspire entrepreneurs and investors to pursue impactful innovation by equipping them with the tools, expertise and insights to drive growth.

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