From R&D to Connect = Develop at P&G
Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function.
Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function. In pursuit of inspiration, its R&D became turbocharged by using “insourcing” to expand P&G’s horizons.
