From R&D to Connect = Develop at P&G

Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function.

Julian Birkinshaw , Stuart Crainer and Michael Mol

01 March 2007

Strategy and entrepreneurship

Challenged by its CEO to source ideas from outside, Procter & Gamble decided to blaze a new path for its research and development function. In pursuit of inspiration, its R&D became turbocharged by using “insourcing” to expand P&G’s horizons.

From RandD to Connect Develop at PandG

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From R&D to Connect = Develop at P&G

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