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Cut it out

Extra services do not always mean customer satisfaction

Freek Vermeulen

19 December 2017

Podcasts Innovation podcasts Strategy podcasts

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Extra services do not always mean customer satisfaction; companies can perform better by striving to do less, says Freek Vermeulen.

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Authors

Freek Vermeulen

Professor of Strategy and Entrepreneurship; Chair, Strategy and Entrepreneurship Faculty

He teaches on the following programmes:

MBA
PhD

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