Zhihao Wang
- Programme: PhD programme in Marketing
Education:
B.A. in Economics, Minor in Data Science, Peking University, 2025
B.S. in Psychology, Peking University, 2025
Bio:
Zhihao Wang joined LBS in 2025 as a PhD student in Marketing. He holds a BA in Economics (with a minor in Data Science) and a BS in Psychology from Yuanpei College, Peking University.
His research focuses on how complex social preferences influence consumer behavior—including moral considerations, luxury consumption and status, and perceived freedom. In addition to psychological approaches, he applies computational models to study these cognitive processes. During his undergraduate years, he gained extensive experience in marketing, cultural evolution, and computational cognitive science.
- Personal Website
- zhihaow@london.edu