LBS team 3rd in marketing and business case competition


A London Business School team came third in the Lessons in Marketing Excellence (LIME) competition in India, competing against   national and global business schools.

From over 650 original entries, the London Business School team was selected to compete in the grand finale held in Bombay, India. The competition was hosted by Hindustan Unilever Limited and CNBC-TV18 and judges included a founder of Hirco and co-founder of the Hiranandani Group, a Senior Manager at Housing Development Finance Corporation Ltd, a Chairman at Praron Consultancy and an Executive Director at Hindustan Unilever.

For each round the contestants were asked to come up with the innovative, cost effective solution to a problem. In the final round, they were asked to come up with an answer to the pressing issue of how to increasing the supply of affordable housing in urban India.

The team was made up of Matt Stiles, Dipa Balakrishnan and Hyeyoung Lee, all MBA2014.

Congratulations to the team on achieving third place, and on being the only international team to reach the final.