LBS professor among bestselling case study authors

Nader Tavassoli recognised by The Case Centre’s annual Top 40 list

Nader Tavassoli, Professor of Marketing at London Business School (LBS), is among The Case Centre’s most popular case authors for the 2017/18 academic year.

The organisation’s annual list of its Top 40 Bestselling Case Authors was announced on Monday, October 22, 2018.

Professor Tavassoli, who appears at No. 30 on this year’s list, has co-authored multiple best-selling case studies, including the award-winning ‘Red Bull: The Anti-Brand Brand’. His case study ‘Nespresso: What Next?’, which examines Nespresso’s response to an increasingly competitive single-serve coffee market, won the Strategy and General Management category at The Case Centre Awards and Competitions 2017.

Professor Tavassoli said:

“The Case Centre lists over 8,000 case writers. Being a top case writer provides the satisfaction that your cases are having a profound impact at business schools around the world.”

Professor Tavassoli was the founding director of the Walpole Luxury Management Programme at LBS and has received the School’s Excellence in Teaching Award. He currently teaches on the LBS doctoral programme and three of the Schools executive programmes, the Accelerated Development Programme, Exploiting Disruption in a Digital World, and Senior Executive Programme.

More information on Professor Tavassoli’s case studies can be found at The Case Centre.