Katrina Schumacher (she/her)
- Programme: One-year MBA
- Nationality: Canadian British
- Scholarship: London Business School Merit Scholarship
Education: Masters in Management, Bayes Business School, UK; graduated in 2018. Bachelors, Specialisation Global/International Studies, Western University, Canada; graduated in 2017
Pre-MBA industry: Fintech
Pre-MBA role: Europe, Middle East and Africa Content Delivery Lead, American Express
Clubs: Luxury, Retail and Consumer (Marketing and Conference Lead), Women's Touch Rugby, Wine and Spirits, Marketing and Strategy, North America
About me: I’m originally from Canada, but London has been home for the past seven years. Before beginning the One-year MBA programme at LBS, I spent six years at American Express’s London head office, most recently as Europe, Middle East and Africa Content Delivery Lead. In this role, I led engineering and creative teams to deliver luxury product rebrands across 17 markets for Centurion, Platinum and British Airways – combining creativity, strategy and technical execution to craft campaigns that strengthened global brand equity.
I hold a masters in Management from Bayes Business School and a bachelors in Global/International Studies from Western University in Canada.
At LBS, I’m a Merit Scholar focusing on luxury retail strategy, brand management and marketing analytics. I serve as marketing and conference lead for the Retail, Luxury and Consumer Club and am active in the Wine and Spirits, Women’s Touch Rugby, Marketing and Strategy, and North America clubs.
Outside of work, I am passionate about travel, design and culture – having visited all seven continents, I am inspired by how creativity and craftsmanship shape brands around the world.
Three topics I can be approached about: Fintech; why choose the One-year MBA; living in London.