Jaeyeon Jung (she/her)
- Programme: MBA
- Nationality: South Korea
- Scholarship: London Business School Fund Scholarships
Education: Bachelors in Economics, Sungkyunkwan University, South Korea; graduated in 2022
Pre-MBA industry: Advertising, Media
Pre-MBA role: Global Marketing Strategist, Cheil Worldwide
Clubs: Arts and Entertainment Club (Vice President – Music), Tech and Media Club, Consulting Club
About me: I’m from South Korea and spent four years as a strategist at Cheil Worldwide, an advertising agency within the Samsung Group, before joining London Business School. Having studied economics at university, I became interested in consumer behaviour and how people make decisions, which led me to a career in marketing. I worked on digital marketing campaigns for consumer electronics products, collaborating with Samsung’s local teams across markets to reach global audiences. This experience made me want to learn and work in a truly global business environment myself.
I chose London Business School for its exceptionally diverse cohort and international outlook. Since joining, I’ve enjoyed learning from classmates with different cultural and professional backgrounds, gaining new perspectives on business and all while being part of a warm and supportive community.
Through my MBA, I hope to move into a broader business strategy role, with a particular interest in the technology and media industries.
Outside the classroom, I enjoy exploring London’s art and cultural scene, whether visiting galleries or going to live concerts. I also enjoy playing squash with friends on weekends.
Three topics I can be approached about: Tech marketing; Asians at London Business School; life in London.
Email: jjung.MBA@london.edu