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Asuka Shirota

Education: BSc Integrated Marketing Communications, Ithaca College, USA; graduated in 2012

Pre-MBA industry: Consumer Electronics

Pre-MBA role: Marketing Strategist, Sony

Clubs: Technology & Media Club, Marketing & Strategy Club, Women in Business Club

About me: Originally from Japan, Asuka was born and raised in Tokyo but has lived in Switzerland and the US whilst studying. She holds a bachelor’s degree in Integrated Marketing Communications from Ithaca College, where she received the presidential scholarship for academic excellence.

Prior to LBS, Asuka had over 10 years of marketing experience in the B2C industry. Most recently, she worked at Sony, where she devised digital marketing strategies for consumer electronics across global markets, including the US, Europe, Southeast Asia and China. Before joining Sony, Asuka was a junior brand manager at Kao Corporation, Japan’s largest consumer goods company.

Given her passion for female empowerment in the technology industry, Asuka was also a founding member of ‘Women in Tech Japan’ at Sony, leading cross-divisional events for encouraging female advancement in business leadership.

During her MBA at LBS, Asuka aims to leverage her previous marketing experience to further her knowledge of strategy and operations and explore career opportunities in tech companies in London while raising her nine-month-old son. Asuka is a recipient of the Laidlaw Women’s Leadership Fund Scholarship.

Three topics I can be approached about: Studying with a partner/child; non-traditional background; applying from Asia.

Email address: ashirota.mba2024@london.edu