From Facebook and LinkedIn to Instagram and Twitter, most of us have had some form of online presence for significant parts of our lives (for digital natives, make that all of our lives), which means there’s a trail of stuff about us “out there” that we have completely lost sight of. Worse still, we’ve lost sight of who has access to it – and what they do with it. Reflecting on this phenomenon gave LBS MBA and entrepreneur James Chance the idea for a new business: a service which enables individuals to manage their “personal brand” and protect their online privacy.
“We’ve been online for decades now and we’ve lost sight of what that information looks like and who has access to it”
By exploiting new European data protection legislation, yourself.online helps individuals control web-based information about them, making it easy to edit what other people can – and can’t – see about them. And it’s not just a defensive tool: by making personalised recommendations about the sites an individual should be on, yourself.online can direct people to the content that is likely to be relevant to them professionally and help and advance their careers, too. The need, as James says, has never been greater…
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