What causes a society to flourish?
What kind of moral code do people believe leads to a flourishing society?
In this video, Jonathan Berman, Associate Professor of Marketing at London Business School, explores how people think different moral systems shape happiness and suffering in society.
The research compares utilitarianism — a moral code designed to maximise happiness and minimise suffering — with deontology, where behaviours like lying or stealing are considered inherently wrong.
The findings show that people consistently expected rule-based societies to produce more happiness and less suffering than utilitarian ones.
What kind of moral code do people believe leads to a flourishing society?
In this video, Jonathan Berman, Associate Professor of Marketing at London Business School, explores how people think different moral systems shape happiness and suffering in society.
The research compares utilitarianism — a moral code designed to maximise happiness and minimise suffering — with deontology, where behaviours like lying or stealing are considered inherently wrong.
The findings show that people consistently expected rule-based societies to produce more happiness and less suffering than utilitarian ones.