How ownership of strategic assets affects innovation
03 August 2023
Companies often own intangible assets, such as a brand name or some technological knowledge. Multinational firms have to allocate the rights of these intangible assets to a particular subsidiary within the company.
Watch this video to learn the consequences the allocation of these rights may have and whether this can then affect the subsidiary’s ability to innovate.
Companies often own intangible assets, such as a brand name or some technological knowledge. Multinational firms have to allocate the rights of these intangible assets to a particular subsidiary within the company.
Watch this video to learn the consequences the allocation of these rights may have and whether this can then affect the subsidiary’s ability to innovate.