How disruptive will generative AI be?
12 December 2025
Generative AI is widely seen as disruptive, but what does disruption really mean in practice?
In this video, Michael G Jacobides, Professor of Strategy and Entrepreneurship at London Business School, explains new research showing when generative AI is likely to replace activities, and when it reshapes competitive advantage instead.
Generative AI is widely seen as disruptive, but what does disruption really mean in practice?
In this video, Michael G Jacobides, Professor of Strategy and Entrepreneurship at London Business School, explains new research showing when generative AI is likely to replace activities, and when it reshapes competitive advantage instead.